NaKon

Sustainable consumption - An empirical analysis of determinants and impacts (NaKon)

Duration: August 2014 until December 2016

Project coordination: University of Kassel, Chair of Empirical Economic Research

Cooperation partners: Other chairs of the University of Kassel (Agricultural and Food Marketing, Verkehrsplanung und Verkehrssysteme, Energy Economics, Environmental and Behavioral Economics, Solar and System Engineering, Öffentliches Recht, insbesondere Umwelt- und Technikrecht)

Funding institution: Central research promotion (ZFF) of the University of Kassel

Summary: Strategies for a transition process towards a sustainable economy have been resolved at the federal and state level. In addition to companies, households play a major role for the transition process, as private consumption of goods and services is responsible for a large part of environmental damages. In order to gain a better understanding of the driving forces for sustainable behavior and consumption patterns, several studies have already been conducted. These few studies, however, were restricted to a mainly disciplinary consideration of single consumption areas.   

The objective of this project was to empirically examine the determinants (e.g. attitudes and motives) of sustainable consumption behavior as well as potential interactions with the supply side using an interdisciplinary approach. Beyond that, the project elicited the economic, ecological, and social impacts of a shift towards a more sustainable consumption. The project shed light on the three consumption fields household energy consumption, mobility behavior, and food consumption in an interdependent approach. As these consumption fields are responsible for two third of consumption spending and for the strongest environmental impacts at the same time, they are of highest relevance from an economic as well as from a sustainability perspective.

Publications and papers:

Köbrich León, Anja and Andreas Ziegler (2020), On the relevance of contextual factors for pro-environmental and ethical food consumption: An econometric analysis (working title)

Contact: Prof. Dr. Andreas Ziegler (andreas.ziegler@uni-kassel.de)