The relationship between environmentally-relevant behavior and the development of values and norms (ZumWert)

Duration: July 2019 until June 2022

Project coordination: University of Kassel, Chair of Empirical Economic Research

Funding institution: University of Kassel

Summary: Environmentally friendly activities by individuals and groups make an important contribution to the achievement of social environmental protection goals (such as the emission reduction targets set in the Paris climate agreement). Voluntary contributions to environmental and especially climate protection are therefore the subject of environmental economic, psychological, and sociological research, with a focus on the influence of values ​​and norms. Against this background, this project examines the extent to which the associated standards development and internalization processes can be changed and influenced over time in order to achieve an overall result that is beneficial for the community. Environmentally-relevant values ​​and norms are first identified and embedded in a cross-disciplinary theoretical language. The combination of methods from economics and psychology makes it possible to identify the causal effects of the selected values ​​and norms on environmentally relevant behavior. This allows to overcome the disadvantages of traditional approaches, in which the investigation is often based on correlations. At the same time, influences on the dynamics of standardization processes are identified. The involved parties in this project complement each other in terms of content and methodology. 

Contact: Dr. Gunnar Gutsche (gunnar.gutsche@uni-kassel.de), Daniel Engler (daniel.engler@uni-kassel.de)