10.08.2017 10:32

Beitrag im Journal of Strategic Information Systems erschienen

Der wissenschaftliche Beitrag "Not Just An Ego Trip: Exploring Backers' Motivation for Funding in Incentive-Based Crowdfunding" von Dr. Ulrich Bretschneider und Prof. Dr. Jan Marco Leimeister ist im renommierten "Journal of Strategic Information Systems" (JSIS) erschienen. Der Beitrag berichtet über eine empirische Untersuchung über die Motive von Menschen, auf Crowdfunding Plattformen Geld in bestimmte Projekte zu investieren. Das Journal of Strategic Inofrmation Systems ist im aktuellen Ranking des Verbandes für Hochschullehrer (VHB) als eine A-Publikation gerankt. Der Beitrag kann online hier abgerufen werden und hat den DOI Nachfolgend der Abstract

Incentive-based forms of crowdfunding – such as reward-, equity- and lending-based crowdfunding – are becoming increasingly popular. However, research that studies backers’ motivations for funding in these environments is still in an embryonic state, revealing an inconsistent and narrow picture. The few existing studies are largely guided by the idea that backers are mainly egoistically motivated and do not have prosocial motives. We developed a research model that describes backers’ motivation and conducted an empirical study to examine this model. Results indicate that backers indeed have several self-interest motivations for funding: prospect of a reward; expectation of recognition from others; to lobby a certain project in the hopes of its fruition; and to develop their image. However, some backers are also prosocially motivated in that they develop feelings of liking for a certain venture and/or project team. Furthermore, we found evidence that herding has a significant moderating effect on backers’ reward motivation. Strategic IS researchers as well as crowdfunding practitioners can draw on our findings to systematically design, implement, and evaluate potential incentive systems that respond to reward-, recognition-, lobbying-, image- and liking-motives and thereby attract the crowd more effectively to invest in ventures presented on incentive-based crowdfunding systems.