Dr. Christine Falkenreck

Dr. Christine Falkenreck

Research Fellow
Address Mönchebergstraße 1
34125 Kassel
Building: ESW-BK II
Room 3013
Telefax +49 561 804-3832
E-Mail address cfalkenreck@wirtschaft.uni-kassel.de
Consultation Hour:

negotiable

Bild von Dr. Christine Falkenreck

Kurzbiografie

02.1995-09.2002
Leiterin Unternehmenskommunikation in einem B-to-B Tochterunternehmen

10.2002 – 09.2006
Studium der Wirtschaftswissenschaften an der Universität Kassel
Abschluss als Diplom-Ökonomin
Diplom I: Zielsystem der Unternehmung
Diplom II: Competitive Intelligence: Chancen und Risiken

10.2006– 10.2008
Projekt Managerin Strategisches Marketing Hospital Care, B.Braun Melsungen AG
Externe Doktorandin am Lehrstuhl Internationales Direktmarketing
Dissertation: Impact on Reputation and Reputation Transfer in International Direct Marketing - Empirical Research in Five B-to-B Markets

03.2009
Disputation (Dr. rer pol.) am DMCC der Universität Kassel

Seit 11.2008
Leiterin Internationale Marktforschung in einem internationalen B-to-B Unternehmen

2011
Best Dissertation Award 2010 des Oxford University Centre for Corporate Reputation

Lehrevaluation

Universität Kassel

Forschungsschwerpunkte

  • Interactive Marketing
  • New electronic business channels
  • Service quality in B2B
  • Cultural impact on customer behaviour
  • B2B Finance

Publikationen

2011

Falkenreck, C. & Wagner, R.: The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets ? A Cross-Cultural Study. In: Journal of Marketing Management 3-4 (2011), Nr. 27, S. 225-242
[Kurzfassung]  [BibTeX] 

2010

Falkenreck, C. & Wagner, R.: Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. In: Corporate Reputation Review 13 (2010), Nr. 1, S. 20 - 37
[Kurzfassung]  [BibTeX] 

2009

Falkenreck, C. & Wagner, R.: Broadening the View on Customers? Propensity to Leave a Relationship. In: Odekerken-Schröder, G. (Hrsg.): Building Bridges connects People. Maastricht: 2009
[BibTeX] 
Falkenreck, C.: Reputation Transfer to Enter New B-To-B Markets: Measuring and Modelling Approaches. Heidelberg: Physica, 2009
[Volltext]  [Kurzfassung]  [BibTeX] 
Wagner, R. & Falkenreck, C.: Customers` Propensity to Leave a B-2-B Relationship in Health Care Marketing. Universität Kassel, 2009
[BibTeX] 

2008

Falkenreck, C.; Paulssen, M. & Wagner, R.: Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures. In: Perks, K. J. & Shukla, P. (Hrsg.): Proceedings of the 37th EMAC Conference, Marketing Landscapes: A Pause for Thought. Brighton: 2008
[BibTeX] 
Falkenreck, C. & Wagner, R.: Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness. Beijing: 2008
[BibTeX] 
Falkenreck, C. & Wagner, R.: Modeling Culture's Impact on Reputation Transfer in Direct Marketing. Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference. New Orleans: 2008, S. 115 - 120
[BibTeX] 
Wagner, R. & Falkenreck, C.: Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. Universität Kassel, 2008
[BibTeX] 

Vorträge

2010

Falkenreck, C. & Wagner, R.: Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservations. 34th Annual Conference of the German Classification Society (GfKl) in Karlsruhe, 2010
[Volltext]  [BibTeX] 
Falkenreck, C. & Wagner, R.: Making the Difference: Do Customer Clubs Tighten B-to-B Relationships?. Presentation for the 32th INFORMS Marketing Science Conference in Cologne, 2010
[BibTeX] 

2009

Falkenreck, C. & Wagner, R.: Broadening the View on Customers? Propensity to Leave a Relationship. International Colloquium in Relationship Marketing in Maastricht, 2009
[BibTeX] 

2008

Falkenreck, C. & Wagner, R.: Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures. EMAC in Brighton, 2008
[BibTeX] 
Falkenreck, C. & Wagner, R.: Modeling Culture's Impact on Reputation Transfer in Direct Marketing. AMS Cultural Perspectives in Marketing Conference in New Orleans, 2008
[BibTeX] 
Wagner, R. & Falkenreck, C.: Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. 12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness in Beijing, 2008
[BibTeX] 

Praxisvorträge

2009

Falkenreck, C.: Twitter: Aufbau, Ziele, Stärken, Schwächen, Nutzer. Anwendungsbeispiele für die Unternehmenskommunikaton und Nutzungsaspekte zur Marketing Intelligence. Workshop Marketing Intelligence und Unternehmenskommunikation mit Corporate Blogs und Twitter in Kassel, 2009
[BibTeX]