The state government is funding two Kassel research projects in the LOEWE line for a further year. This has now been announced by the Hessian Ministry of Science and Art. These are the LOEWE focus areas "Social Link" and "Animal-Human Society".

Both projects were launched at the beginning of 2014 for an initial period of three years. The President of the University of Kassel, Prof. Dr. Reiner Finkeldey, was delighted with the news. "This is a tailwind for our efforts to make research priorities at the University of Kassel more visible. The funding will enable the groups to consolidate structures and continue their research in the medium term, i.e. beyond the duration of the LOEWE projects."

The "Social Link" project will receive an additional 400,000 euros for 2017. Under the leadership of Prof. Dr. Klaus David (Department of Communication Technology), it is developing a new communication paradigm for the communication society: binding rules that enable a work-life balance in the Internet age. Partner is the Technical University of Darmstadt.

The widespread use and accelerating development of modern information and communication technology characterize the modern information society. Technology makes it possible to communicate at any time and from any place. This results in a variety of changes in communication and information behavior in society. The aim of the LOEWE focus area "Social Link" is interdisciplinary research and the technical, organizational and legal design of a new model of social communication behavior for an optimized work-life balance for knowledge workers and managers.