"Election campaigns can be seen as phases of condensed political communication, because in them the parties' battles for positions come to a head in a very specific, relatively short period of time, and issues and people are focused on. A central function of election campaign communication and political communication as a whole is persuasion, i.e. the attempt to influence the opinions and attitudes of the addressees in order to ultimately gain as many votes as possible for one's own party. In doing so, the actors concentrate on concise, short slogans or catchphrases to convince voters of their own position and to mobilize their own supporters, using specific linguistic strategies. The linguistic strategies are used in various types of election campaign texts and speech genres. The election manifesto plays a central role here, as all other types of election campaign texts and speech genres can be traced back to this text. However, election manifestos are sometimes regarded as classic lead deserts. Not only are they long, they are also linguistically complex - peppered with foreign and technical terms, for example. That's why there are posters, flyers, short programs and those in plain language to reach the broad electorate and specific recipients."

Hanna Poloschek, Christine Riess & David Römer deal with "Election campaign language: The Greens and FDP". You can find the language blog for these and other articles here.