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10/07/2025

Lecture by Prof. Dr. Mann at the 12th Insurance Day on 01.10.25 in Kassel

@Marketing

Prof. Dr. Andreas Mann gave a lecture entitled "(Changed) buying behavior of private customers: Challenges and starting points for marketing and sales" at the 12th Insurance Day on 01.10.25 at the IHK Kassel-Marburg. The event was organized by the BVK district association Kassel Nordhessen-Fulda-Marburg, the BWV Nordhessen and the IHK Kassel-Marburg.