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Report on the department's research project on the acceptance and rejection of direct advertising
Report on the department's research project on the acceptance and rejection of direct advertising published in the HNA…Interview with Prof. Dr. Mann about the shoe industry
Interview with Prof. Dr. Mann about the shoe industry published in the HNA (Schwalm-Eder edition) on 07.04.2017.Examination review BWL 3b (winter semester 2016 / 2017)
The examination inspection BWL 3b (WiSe 2016 / 2017) will take place on March 30, 2017 and April 13, 2017 from 9:30 a.m.…Report on the department's research project on the acceptance and rejection of direct advertising
Report on the department's research project on the acceptance and rejection of direct advertising published in the HNA…Distributed Ledger Technology (DLT) research group workshop on various blockchain developments
On March 1, 2017, the Distributed Ledger Technology (DLT) research group will hold a workshop on various blockchain…Automotive career fair on 02.02.17 in Bochum: Info here
Automotive career fair on 02.02.17 in Bochum: Info hereProf. Dr. Mann is once again a member of the jury for this year's North Hesse Marketing Award
This year,Prof. Dr. Mann is once again a member of the jury for the North Hesse Marketing Prize, which is awarded by the…Sales management course
On December 9 and 10, 2016, Prof. Dr. Andreas Mann gave a course on sales management as part of the General MBA program…Lecture on "Competition and Differentiation in the International Airline Industry"
On 07.12.2016, Dr. Rob Britton (former Managing Director of American Airlines and current Principal of…Lecture on the topic "Success factors in direct marketing"
Prof. Dr. Mann gave a lecture on "Success factors in direct marketing" as part of the Marketing Executive Program (MEP)…