The article “Handling the Efficiency–Personalization Trade-Off in Service Robotics: A Machine-Learning Approach”, authored by Schahin Tofangchi, André Hanelt, David Marz and Lutz M. Kolbe was recently published in the renowned Journal of Management Information Systems. The study conceptualizes trade-offs in the use of big data analytics in innovative business models and presents a machine learning approach to handle the specific trade-off between efficiency and personalization in the context of autonomous driving.
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