"Acceptance of promotional products in Generation Z" is the title of the article by Prof. Dr. Andreas Mann, Greta Sofie Möller and Dr. Ann-Catrin Pristl, which appeared in issue 1 / 26 of "transfer - Fachzeitschrift für Kommunikation und Markenmanagement". The paper focuses on an empirical study of 383 test subjects from Generation Z (born between 1996 and 2010) with regard to general attitudes towards promotional products and their use. The influence of promotional products on attitudes towards their donors is also examined.