Research focus areas

Our research is firmly anchored in the research focus areas "Digital Transformation" (DITRA) and "Kompetenzerwerb und Entrepreneurship" (KENT) of the Faculty of Economics and Management (FB 07) of the University of Kassel.

To establish our research profile, we focus on four aspects of technology, innovation management and entrepreneurship:

  • Strategic Technology and Innovation Management, New Product Development
  • Technology-Driven Business Model Innovation, Collaborative Technology and Innovation Development
  • Societal and Social Impact of Digital Technologies
  • Technology and Innovation Marketing