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11/23/2020

Article by Prof. Dr. Andreas Mann and Florian Knauer entitled "The use of blockchain technology in (dialog) marketing - in the field of tension between game changing potentials and acceptance problems"

@Marketing

New article by Prof. Dr. Andreas Mann and Florian Knauer entitled"The use of blockchain technology in (dialog) marketing - in the field of tension between game changing potentials and acceptance problems" has been published.