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Lecture on "Customer acceptance as the key to successful marketing of innovative and sustainable products - basics and implications for marketing practice"
Ann-Catrin Pristl, Sven Kilian and Prof. Dr. Andreas Mann gave a lecture on"Customer acceptance as the key to the successful marketing of innovative and sustainable products - basics and implications for marketing practice" at the Marketing-Club Nordhessen e. V. at the Kulturbahnhof Kassel on September 24, 2020.