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New conference contribution: G-Forum 2025
Accepted to conference: "SIM Conference 2025"
Dario Risso, Prof. Dr. Lucia Gatti, and Prof. Dr. Ralf Wagner have been accepted to the "SIM Conference 2025" in Porto…Conference attendance: 31st Conference der International Sustainable Development Research Society (ISDRS)
Prof. Dr. Agnieszka Kabalska and Prof. Dr. Ralf Wagner have successfully presented the research for the paper with the…New paper published: "Examining Digital Fashion’s Functions and Performers in the Metaverse"
Prof. Dr. Agnieszka Kabalska and Prof. Dr. Ralf Wagner have published a new paper with the title "Examining Digital…Ann-Catrin Pristl presented the latest research findings at the 31st Annual Conference of Recent Advances in Retailing and Consumer Services
Ann-Catrin Pristl presented current research results on the reduction of expectation-related reasons for returns in…Research assistant (TV-Hessen E13) with interest in a doctorate (full-time/100% position) Human-AI collaboration in learning contexts
Workshop on GenAI and final presentation in the master's seminar "Data Driven Service Engineering and Management"
A workshop on generative and agentic artificial intelligence (GenAI and Agentic AI) took place on June 13, 2025. The…New paper published: "Echoes of Dissatisfaction: The Dual Impact of Student EWOM on University Image and Brand Congruence"
Julia Eschenbacher, Prof. Dr. Christine Falkenreck, and Prof. Dr. Ralf Wagner have published a new paper with the title…Become a study guide
Are you interested in helping others get started with their studies and developing yourself in the process? Find out…Dissertation published: "Product and Brand Management: Impacts on Management-Relevant Domains"
Dr. Malek Simon Grimm has published his dissertation with the title “Product and Brand Management: Impacts on…