News
This page contains automatically translated content.
Appointment for exam review
There is no central date for viewing exams from the specialization course, such as Marketing Implementation or Fundament…Repeat exam: Winter semester 2018 / 2019 "Marketing Implementation" written exam
Repeat exam: Students whodid not pass the "Marketing Implementation" exam in the winter semester 2018 / 2019 or who…Article with the title "Dialog Excellence: Success effects and determinants of dialog marketing"
New article by Prof. Dr. Andreas Mann entitled "Dialog Excellence: Success effects and determinants of dialog marketing"…Contribution to "Citizen acceptance of e-government"
New article by Prof. Dr. Andreas Mann on "Citizen acceptance of e-government" published.Article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Determinants and effects of the perceived intrusiveness of e-newsletters among consumers"
New article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Determinants and effects of the perceived…Examination review BWL 3b (winter semester 2018 / 2019)
The examination inspection BWL 3b (WiSe 2018 / 2019) will take place on April 10, 2019 and April 17, 2019 from 9:30 a.m.…Lecture on the topic "Dialog Excellence - The contribution of dialog marketing to corporate success"
Prof. Dr. Andreas Mann, together with Dr. Markus Gräßler (gkk DialogGroup GmbH, Frankfurt / Main), gave a presentation…Interactive workshop and exclusive participation in the annual Strategic Management conference at Horváth & Partner
Interactive workshop and exclusive participation at of the annual conference Strategic Management at Horváth & Partner…Kick-off workshop at the Blockchain Center of the University of Kassel on the topic of "Changes in market structures and processes through the use of blockchains / smart contracts - C2B instead of B2C"
Prof. Dr. Andreas Mann, together with Prof. Dr. Dr. Walter Blocher and Prof. Dr. Georg von Wangenheim, held a kick-off…Article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Direct advertising refusal by consumers: Conceptual considerations and empirical findings using the example of advertising letters"
New article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Direct advertising refusal by consumers:…