Berufserfahrung

16.09.2022 – heute     Wissenschaftlicher Mitarbeiter & Doktorand

Universität Kassel, Lehrstuhl für Sustainable Marketing

 

2024 – 2024                 Projektmitarbeiter für die wirtschaftswissenschaftlichen Fächer

Universität Kassel, ISZ Studienkolleg

 

2022 – 2022                  Externe wissenschaftliche Tätigkeit

Universität Kassel, Lehrstuhl für Sustainable Marketing

 

2021 – 2021                  Customer Segment Manager

Telekommunikationsunternehmen

 

2021 – 2021                  Externe wissenschaftliche Tätigkeit

Universität Kassel, Lehrstuhl für Sustainable Marketing

 

 2019 – 2019                Marktforschung Projektmanager

Marktforschungsinstitut

 

2018 – 2018                 Externe wissenschaftliche Tätigkeit

Universität Kassel, Lehrstuhl für internationals Direktmarketing

 

2011 – 2018                 Diverse Praktika und Tätigkeiten als studentische Hilfskraft.

 

Akademische Ausbildung

M.Sc. Wirtschaft, Psychologie & Management, Schwerpunkt: Markt & Wettbewerb, Universität Kassel

B. Sc. Angewandte Kongitions- und Medienwissenwissenschaften, Universität Duisburg-Essen

Publikationen

  • Grimm, M. S., & Wagner, R. (2024). Challenging the Linearity Assumption of Intra-Brand Image Confusion. Journal of Marketing Analytics, 12(2), 355–374. https://doi.org/10.1057/s41270-022-00202-6
  • Grimm, M. S. (2023). Sources of Confusion – Product Differentiation and Market Structures as Sources of Confusion. In Strategica, Managing Business Transformations During Uncertain Times (pp. 275–290). Faculty of Management - SNSPA. https://doi.org/10.25019/STR/2023.020
  • Wagner, R., & Grimm, M. S. (2023). Empirical Validation of the 10-Times Rule for SEM. In L. Radomir, R. Ciornea, H. Wang, Y. Liu, C. M. Ringle, & M. Sarstedt (Eds.), Springer Proceedings in Business and Economics. State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) (pp. 3–7). Cham: Springer International Publishing. https://doi.org/10.1007/978-3-031-34589-0_1
  • Grimm, M. S., & Wagner, R. (2021). Intra-Brand Image Confusion: Effects of Assortment Width on Brand Image Perception. Journal of Brand Management, 28(4), 446–463. https://doi.org/10.1057/s41262-020-00225-3
  • Grimm, M. S., & Wagner, R. (2020). The Impact of Missing Values on PLS, ML and FIML Model Fit. Archives of Data Science, Series A, 6(1), 1–17. https://doi.org/10.5445/KSP/1000098011/04 

Konferenzen

  • Grimm, M. S., & Wagner, R. (2024, April 18–19). Intra-Brand Image Confusion – Confusional Effects of Assortment Width and Product Differentiation [Conference presentation]. SVI Colloquium, Heilbronn, Germany.
  • Grimm, M. S (2023, October 26–27). Sources of Confusion – Product Differentiation and Market Structures as Sources of Confusion [Conference presentation]. STRATEGICA International Conference, 11th edition, Bucharest, Romania. https://strategica-conference.ro/
  • Grimm, M. S., & Wagner, R. (2021, June 26–29). The Impact of Culture on Intra-Brand Image Confusion [Conference presentation]. ATINER's 9th Annual International Colloquium on Branding, Athene, Greece. https://www.atiner.gr/2021ssbld-pro/
  • Grimm, M. S., & Wagner, R. (2019, November 14–15). The Effect of Randomly Simulated Missing Value Patterns on PLS, ML and FIML Model Fit [Conference presentation]. 1st Working Group Meeting of AG Marketing, Karlsruhe, Germany. https://publikationen.bibliothek.kit.edu/1000119609
  • Grimm, M. S., & Wagner, R. (2019, March 18–20). The Impact of Missing Values on PLS, ML and FIML Model Fit [Conference presentation]. European Conference on Data Analysis (ECDA 2019), Bayreuth, Germany. https://www.gfkl.org/ecda2019/
  • Grimm, M. S., & Wagner, R. (2019, March 18–20). Handling Mechanisms of Missing Values Within Marketing Research Journals – A Literature-Based Analysis of Widely Used Missing Value Treatments Within High Ranked Marketing Journals and Open-Access Marketing Journals [Conference presentation]. European Conference on Data Analysis (ECDA 2019), Bayreuth, Germany. https://www.gfkl.org/ecda2019/