Aktuelles Detailansicht
Zwei Teaching Cases im Journal of Information Technology Teaching Cases erschienen
Zwei Teaching Cases im Journal of Information Technology Teaching Cases erschienen
Prof. Leimeister und Kollegen sind in der aktuellen Ausgabe des Journal of Information Technology Teaching Cases mit zwei Artikeln vertreten. Nachfolgenden finden Sie die Abstracts der beiden Artikel sowie die Links zu diesen.
Weiß, F. & Leimeister, J. M. (2014): Why can’t I use my iPhone at work?: managing consumerization of IT at a multi-national organization. In: Journal of Information Technology Teaching Cases , Ausgabe/Number: 4, Erscheinungsjahr/Year: 2014. Seiten/Pages: 11-19.
Abstract:
As IT innovations in the last years emerged on the consumer market, employees are more experienced in the private than in the corporate use of innovative IT devices and applications. These employees, familiar with the benefits consumer products offer, expect those to be provided by their corporate IT. This trend, referred to as ‘consumerization of IT’, leads to more and more consumer innovations infiltrating companies. In particular, mobile consumer devices are currently spreading into companies, strongly pushed by top management, and create several challenges to Chief Information Officers (CIOs) around the globe: ‘What IT costs are associated with the use of mobile consumer devices?’, ‘How will corporate use of mobile consumer devices affect IT management?’, and ‘How to introduce an IT service for corporate as well as personal mobile consumer devices?’. OMEGA Group, a multi-national company with 50,000 employees, wants to leverage the potential of mobile consumer devices for corporate purposes. Therefore, these questions have to be addressed and answered by its CIO. The teaching case is designed to introduce the characteristics of consumerization and associated challenges for IT management. The case uses selected information systems methodologies and frameworks.
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Fähling, J.; Köbler, F.; Leimeister, J. M. & Krcmar, H. (2014): From products to product-service systems: IT-driven transformation of a medical equipment manufacturer. In: Journal of Information Technology Teaching Cases, Ausgabe/Number: 4, Erscheinungsjahr/Year: 2014. Seiten/Pages: 20-26.
Abstract:
Meditec is a German manufacturer of instruments for surgeries. The company is quality leader in this sector and supplies many German and international hospitals. However, the opportunities for differentiation against competitors decrease continuously. New competitors from emerging markets are challenging the market position of established companies in this industry. Meditec is therefore forced to change its strategy and business model in order to survive in this novel competitive environment. The management of Meditec has decided to traverse from a pure product manufacturer to a customer-centric solution provider. This transformation requires the development of new processes, competencies and capabilities – especially with respect to IT and IT services. This teaching case helps in understanding the role of IT in product-service systems (PSS) and PSS-based business models. Therefore the case illustrates why IT is necessary to establish a PSS-based business model and why a customer-centric view is important for this kind of business model.