Anna Hausmann holds a BSc in Natural Sciences and an MSc in Ecobiology from the Sapienza University of Rome, Italy. She completed her PhD in Conservation Biology at the University of KwaZulu-Natal, South Africa, in 2017, focusing on tourists' preferences for biodiversity and sense-of-place experiences in protected areas, using both surveys and social media data to inform conservation practices.

As a postdoctoral researcher at the University of Helsinki, Finland, she continued to investigate the role of social media in human-nature interactions and conservation information, including in relation to visitor monitoring and ecotourism in protected areas. She later joined the ERC-funded project WILDTRADE, in which she specifically investigated issues related to the relationships between people and exotic pets, as well as people's preferences and motivations in wildlife trade. In 2022, she moved to the School of Resource Wisdom at the University of Jyväskylä, Finland, and became a visiting researcher at the SEI group at the University of Kassel in 2024.

Anna is currently funded by the Nessling Foundation and the Kone Foundation to study how global environmental crises are portrayed and perceived on social media platforms.

Anna's research combines research questions on biodiversity conservation, sustainability, ecotourism and digital technology. She explores how digital platforms influence people's connection to nature by using social media data to uncover perceptions, preferences and opinions on conservation and sustainability issues. By combining quantitative and qualitative methods, she seeks to understand how online interactions can influence real-world conservation and examines the role of digital spaces in shaping our understanding and engagement with environmental issues.

Further information and previous publications can be found on ResearchGate and Linkedin.