Re­search pro­jects

Re­search fo­cus

  • Thinking aloud of consumers about information on farm animal husbandry

Short por­trait

  • 02 - 10/2016 and since 02/2019: Scientific Assistant at the Department of Agricultural and Food Marketing, University of Kassel
  • 07/2016 - 12/2017: Assistant in the project „Regio.Dorf.Laden: Gut & Regional versorgt!“, Regio.Marketing GmbH
  • since 11/2014: Scientific Assistant at the Research Institute of Organic Agriculture (FiBL), Germany
  • 2011 - 2013: M.Sc. in Food Economics at the Justus-Liebig-University Giessen
  • 2008 - 2011: B.Sc. in Nutritional Science and Home Economics at Fulda University of Applied Sciences

Lan­guages

  • German
  • English
  • French

Pub­lic­a­tions

  • Möstl, A., Kilian, D., Hamm, U., Walz, C., Erhart, A., Schniering, L., Eisert, J. and Langkutsch, A. (2019): The importance of vegan organic products for organic agriculture. Final report on the research project of the same name within the framework of BÖLN. FiBL Deutschland e.V. and Department of Agricultural and Food Marketing, University of Kassel. Online: https://orgprints.org/37310/
  • Möstl, A. and Hamm, U. (2016): Communicating agricultural pig farming via the internet: Does more transparency lead to more consumer acceptance? Final report of the research project funded by the QS Science Fund. University of Kassel, Department of Organic Agricultural Sciences, Department of Agricultural and Food Marketing. Full text available: https://www.q-s.de/qssystem/qs-wissenschaftsfonds.html
  • Möstl, A., Eisert, J. and Kilian, D. (2020): Ökolandbau vegan – Ein Unterscheidungsmerkmal für Ökobetriebe? In BioTOPP, Vol. 2020, No. 1, p. 17-20.
  • Möstl, A. and Hamm, U. (2017): Mehr Transparenz führt nicht unbedingt zu mehr Akzeptanz – Kommunikationsbeiträge von Landwirten zur Schweinehaltung in Sozialen Medien. In: Fleischwirtschaft, 97 Vol., No. 1, p. 22-29.

Present­a­tions

  • Möstl, A. (2022): Opportunities and challenges of think aloud protocols in investigating consumers’ perceptions of farm animal husbandry. AgEconMeet 2022 (Early Career Development Seminar for Agricultural Economists in Europe), Göttingen, 05 October 2022.
  • Möstl, A. (2021): Die Verarbeitung von Informationen zur ökologischen Schweine- und Hähnchenhaltung bei der Menüwahl – Eine Analyse von Protokollen Lauten Denkens von Gästen aus Betriebsrestaurants. Workshop für Nachwuchsforschende in der Verbraucherforschung, Berlin, 27 October 2021.
  • Möstl, A., Kilian, D., Hamm, U. and Erhart, A. (2019): Öko in Kombination mit Vegan: Zusammen mehr wert? Ergebnisse eines BÖLN-Verbundprojekts. Anuga Organic Market Forum, Cologne, 05 October 2019 (Presented by A. Möstl).
  • Möstl, A., Profeta, A., Wägeli, S. and Hamm, U. (2019): Consumer willingness to pay for products made from locally produced fodder. Workshop „Fostering organic cultivation of grain legumes; a multi-scale feasibility study for soybean and lupin production in Sweden“, Swedish University of Agricultural Sciences (SLU), Uppsala, Sweden, 04 June 2019 (Presented by A. Möstl).
  • Möstl, A., Kilian, D. and Hamm, U. (2019): Welchen Mehrwert bietet Bio in Kombination mit Vegan? Biofach-Kongress, Nuremberg, 14 February 2019 (Presented by A. Möstl und D. Kilian).