Model projects and municipalities wanted: Testing new ways of communicating mobility
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We are looking for cities, municipalities and districts as well as project sponsors who are currently implementing a specific project or measure in the field of cycling and sustainable mobility and would like to professionalize their public relations work. We are looking for model projects and municipalities that would like to further develop and test their communication work in these areas. We will accompany and actively support selected projects and municipalities over a period of around ten months.
What we offer you
- Strategic consulting: analysis and further development of your public relations work.
- Social media & content: Support with the conception of modern formats (e.g. short videos/reels) and campaign ideas.
- Increased efficiency: Development of clear templates and fixed processes to relieve the pressure on your scarce resources in the long term.
- Safeguarding the future: Addressing target groups to make it easier to recruit young talent and skilled workers and for successful citizen participation.
Prerequisites
- Concrete project: You are currently implementing a specific measure that is to be accompanied by communication - e.g. the introduction of a cycling concept, an investment infrastructure measure (e.g. from the special urban and rural program or investment model projects for cycling), a real-world laboratory or a research-based model project (e.g. from the funding for non-investment model projects for cycling).
- Duration: Your project should ideally run for at least 15 months (or be set up as an ongoing task).
- Willingness: Desire and motivation to test new digital ways of communication in a practical way.
- Resources: Permanent contact person for approx. 2-4 hours/week (mainly for the implementation of 1-2 posts/week and for monthly coordination). We take limited time capacities into account through structured formats, standardized processes and links to existing communication activities.
Goals of the cooperation
- Creating learning spaces: Working together in a hands-on experimental space to find out how cycling and sustainable mobility can be communicated in a more understandable, visible and connectable way, even with limited resources.
- Research transfer: Systematic evaluation of the experience gained in the project in order to prepare it in the form of best-practice examples, guidelines and templates so that other municipalities and projects can benefit directly from it.
Key data at a glance
- Duration: approx. 10 months
- Cost: Completely free. In some cases, a small personal investment in basic technical equipment, such as smartphone accessories, may be advisable
- Prerequisites: Having your own channels or social media experience is not required.
- Application and Contact: Submit the attached formby
June 30, 2026(extended to July 15, 2026) to: bikecom[at]uni-kassel[dot]de
FAQ
The application process is straightforward using the two-page application form. Briefly describe your institution, your specific mobility project and the current status of your public relations work. Simply send the completed document by e-mail to: bikecom[at]uni-kassel[dot]de
The offer is aimed at cities, municipalities, districts, special-purpose associations and sponsors of mobility projects. It is important that you are currently implementing a specific project (e.g. a cycling concept, a funded infrastructure measure such as Stadt und Land or a research-based model project). Purely general consultations without a specific project reference are unfortunately not possible. Ideally, your project should run for at least 15 months or be permanent.
For a successful collaboration, we need a permanent contact person in your institution. The ongoing workload is clearly defined and amounts to approximately two to four hours per week. This is primarily divided into the creation of one or two short articles per week for your channels and a short monthly coordination meeting with us.
We know how scarce human resources are in administrations and projects. That's why our approach is as capacity-friendly as possible: we provide you with clearly structured formats and standardized workflows and build on communication activities that you have already planned for your project.
The aim is to reduce your communication costs in the long term by participating. Optimized processes, ready-made text and image templates and targeted channels will save you a lot of time in future projects. In addition, a modern approach demonstrably strengthens the acceptance of construction measures among citizens and helps you to use the topic of cycling to attract new specialists and junior staff.
In any case. We want to address precisely the points at which cycling experts reach their technical hurdles in communication work and encourage and support them in this.
Previous experience or own channels are not necessary, but welcome. If you do not have any, we will be happy to advise you on how to create them.
No, participation is free of charge. However, it may be necessary for you to make a small investment in your own technical equipment.