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Technical communication and marketing
| Working in an editorial office is the ultimate career goal for many humanities graduates. Newspapers, publishing houses, radio and television stations as well as online media offer plenty of opportunities for starting a career. However, editorial work does not always have to have something to do with journalism or editing. For example, in technical communication and marketing. In both professional fields, information must be perfectly prepared and delivered to the customer within a company. While technical editing only deals with technical documentation (instructions, product manuals, release notes, etc.), in marketing there is both informative and promotional text production, depending on the goal and purpose. If the editorial department is part of the marketing department, the boundary between the two fields can become blurred. Depending on the size and needs of the company, the editorial department often also provides translation and terminology management. Translations into various languages are constantly increasing and must therefore be properly planned and managed. As with corporate design, linguistic consistency is very important for a uniform external image. This is why many companies are now creating a corporate terminology (corporate language) that is to be managed and used in the long term. These are interesting careers for anyone who enjoys working with language and keeping track of projects and processes at the same time. Juliane Becker from Management Services Helwig Schmitt GmbH (a service provider for the automotive industry) tells us what day-to-day work is like and what skills you need. She completed her Bachelor's degree in German Studies at the University of Kassel in 2018. She managed to start her career by working as a student trainee during her studies. |