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6th Innovation Breakfast North Hesse "Uni meets business"

The IHK Kassel-Marburg and Science Park Kassel GmbH cordially invite you to the 6th Innovation Breakfast North Hesse "Uni meets Business" on
November 15, 2019 at 8:30 a.m.
at Science Park Kassel
Universitätsplatz 12, 34127 Kassel.
Discuss a highly topical issue with us:
User orientation and diversity aspects as a driver of technological innovation
Technology development today must meet high standards:
Products and services should function in a wide variety of contexts and for a wide variety of people - at the same time, they must comply with social and legal values and standards.
But how do I involve future users in technology and product development in a profitable way? What do I need to pay attention to if I want to avoid a lack of acceptance? What role do diversity aspects play in the development process?
In the lecture by Prof. Dr. Claude Draude, Head of the Department of Gender/Diversity in IT Systems at the University of Kassel, approaches and tools from human- and user-centered IT development will be presented and discussed using examples from current research and design practice.
Julia Esterer (Managing Director of Dr. Ing. Ulrich Esterer GmbH & Co. Fahrzeugaufbauten und Anlagen KG and member of the Presidium of the Kassel-Marburg Chamber of Industry and Commerce), who will also be moderating the innovation breakfast, will represent the business side of North Hesse.
We are particularly looking forward to the subsequent science-practice dialog with you. As places are limited, we recommend that you register as soon as possible at anmeldung[at]sciencepark-kassel[dot]de