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Social Media Management: The Career Start

Social media has become an indispensable part of today's world. Many companies now use channels such as Instagram, Facebook, YouTube, XING and many more to promote and position their brand. But if you think that a simple post in between is enough to generate fans and followers, you are far wrong. It is enormously important to develop a coordinated marketing strategy to gain the trust of customers. And this is where social media managers come into play: They work either in agencies or directly in the communications departments of companies and research suitable topics, publish information and make contact with customers online.

Humanities graduates are a particularly good fit for this career field. With their communication skills, they can convey messages in an understandable way, no matter how complicated the products behind them may be. But you should also have a little interest in numbers and analytical skills: After all, the success of the measures is monitored using key figures with various tools.

The event is aimed in particular at students who want to get to know the professional field, but is also open to students from other departments. Priority will be given to these questions:

  • What is social media management?
  • What kind of activities does one pursue?
  • What skills does one need?
  • How does one enter the profession?
  • What are the career prospects?

The speaker Christoph Gärtner, CEO of the agency Pixelwerker, has a humanities background himself and can give you tips on how to get a foothold in the professional field.

To be able to plan better, please register by mail: praxiskoordination.fb02[at]uni-kassel[dot]de

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