Social Media Management: Starting your career

Social media has become an integral part of today's world. Many companies now use channels such as Instagram, Facebook, YouTube, XING and many more to publicize and position their brand. But anyone who thinks that a simple post in between is enough to generate fans and followers is far from it. It is extremely important to develop a coordinated marketing strategy in order to gain the trust of customers. And this is where social media managers come into play: they work either in agencies or directly in the communication departments of companies and research suitable topics, publish information and get in touch with customers online.

Humanities graduates in particular fit well into this professional field. With their communication skills, they can convey messages in an understandable way, no matter how complicated the products behind them may be. However, you should also have an interest in numbers and analytical skills: After all, the success of the measures is monitored using key figures with various tools.

The course is aimed in particular at students who would like to get to know the professional field, but is also open to students from other departments. The following questions will be dealt with first and foremost:

• What is social media management?
• What activities are involved?
• What skills do you need?
• How do you enter the profession?
• What are the career prospects?

The speaker Christoph Gärtner, Managing Director of the Pixelwerker agency, has a background in the humanities himself and can give you tips on how to gain a foothold in the professional field.

In order to be able to plan better, please register by e-mail: praxiskoordination.fb02[at]uni-kassel[dot]de