Public relations/PR

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PR is about the internal and external communication of organizations/companies. This means gaining external sympathy and ensuring a good internal Employee climate. The aim is to build or improve the image of the company with the public, but also within the company itself. You should either look for an employer whose goals you really stand behind or be able to abstract from your own moral standards if you want to convey a euphemistic image of the company to the public.

The field of work is very diverse and there are therefore a large number of potential employers. Typical activities are Writing press releases, creating concepts and presentations, finding ideas for PR events, in PR agencies also customer care and acquisition of new customers. Developing image brochures and advertising flyers can also be tasks. Internal corporate communications can also be part of PR/public relations work. This may involve the creation of newsletters or employee newspapers, for example.

Work as/in
different companies in internships lasting several weeks; not every company has the same tasks in the field of public relations. Gain as much practical experience as possible in the areas listed under Field of activity. It makes sense to complete more than just the compulsory internship alongside your studies.

Requirements for starting a career
A traineeship is now common practice, for which practical experience is usually already required.

  • Experience in researching complex issues
  • Experience in writing texts tailored to the target group
  • Work samples that can demonstrate this experience
  • Experience with common CMS systems

It should be easy for you to write texts, to put yourself in the shoes of different target groups and to formulate texts in a way that steers the opinion of this group.