Training as a management assistant for dialog marketing

Dialog marketing is about serving, advising or even winning customers. This is done through personal conversations, which usually take place on the phone or by e-mail. At the University of Kassel, there are various areas in which one has telephone or written contact with different people and characters. This could be, for example, a student who has questions about applying for a degree program, a staff member who needs help setting up Outlook, or a visitor who reports that an electrical outlet is not working. Every call or email you receive can contain a surprise - so it's never boring. The needs of the clientele are always at the forefront.

Working together as a team is an important component for dialog marketing clerks. Different communication channels are used to ensure trouble-free communication. Information must be passed on to all those involved in an appropriate form. Regular meetings must be prepared, held and followed up on.

The (initial) contact with the customer base often takes place through you as a salesperson for dialog marketing. That's why quality management is a key issue for you. Information provided on the phone or by e-mail must be checked for accuracy and completeness. A confident and competent manner is a prerequisite here. All processes must be reviewed regularly and optimized if necessary. Training student assistants is also part of your training.