Traineeship to become a PR editor

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Woman with VR glasses and controllerImage: Andreas Fischer
VR goggles and controller in a strategy game are tested for an article in the university newspaper "publik".

What does a volunteer in the Press Editorial Department at the University of Kassel do?

As a volunteer, you will help to bring the University of Kassel to the public. You will write press releases about exciting research projects and other interesting facts about the university, maintain the university website, shoot videos or create other content for social media, and write and take photos for the university magazine publik.

When does the PR traineeship at the University of Kassel begin and where does it take place?

The traineeship usually begins in the fall - but it is worthwhile to keep an eye out for current advertisements. The practical training takes place in the press and public relations department of the university administration at the Holländischer Platz location.

In addition, you will complete two courses and an external internship that you can choose yourself - for example, at a radio station or a PR agency.

You should have a university degree (master's or comparable), demonstrable previous journalistic experience, strong communication skills, a convincing manner and enjoy working with new media.

Good foreign language skills, software and online skills (layout, image editing, content management systems, social media) are desirable, knowledge of the processes within a German university is an advantage.

As a volunteer, you will be assigned to the Communications, Press and Public Relations Office of the university administration, which participates in the flexitime system. This means that you can organize your work flexibly within a given framework and in consultation with your superiors.

As a volunteer, you will be part of the press office. The training follows a training plan that covers all the main areas of responsibility and is regularly discussed with you. There will be a permanent contact person for you, who will manage your training and be available at all times.

You will also complete a journalistic internship during an external practical phase. You will also attend two courses at the Academy of the Bavarian Press.

As a trainee, you do not attend a vocational school, but rather inter-company courses at the Academy of the Bavarian Press in Munich or Kulmbach.

A monthly training allowance is paid analogous to the remuneration of candidates for the higher civil service.

For the traineeship you need a quick grasp, a good feeling for languages and also organizational talent. Are you passionate about researching facts and creating texts and other content? Then a traineeship in the press office is a good choice for you.

Vanessa, PR trainee at the University of Kassel in interview

What do you deal with during your traineeship?

I deal with everything that makes up the university: teaching and studying, research in all scientific areas, committee work, events, topics of the employees and much more. These are the contents of university communications. My personal focus is on everything to do with science: identifying interesting, new research and preparing it for different target groups.

Portrait photo
Vanessa in conversation

Why did you choose an apprenticeship and specifically this one?

At a university, there are a variety of topics that need to be prepared for different target groups: the media as well as citizens of the region and beyond, employees, cooperation partners from industry and civil society, students, and young people interested in studying. Through targeted communication with all these groups, I can significantly develop my skills.

What else would you like to pass on to others?

The University of Kassel is broadly positioned in press and public relations, so that a volunteer can work as part of the team in all areas and can also set personal priorities in consultation. The support is close-knit and the work in the team is extremely appreciative.

Vanessa Laspe receives Claudia Hohmann Prize 2022

Vanessa Laspe received the Claudia Hohmann Prize 2022, an
award for young journalists, for an article in publik. In issue 1/22, the volunteer
reported on research by Katharina Hemmler, a doctoral student in agricultural sciences; Hemmler is looking into the phenomenon of illegal sand mining in West Africa at
. This is the
second time, after 2014, that reporting in the publik has been recognized with this award.

Application period

Unfortunately, the current application deadline has passed.

Ask yourself beforehand if you ...

  • have always been curious.
  • you bring along a lot of creativity.
  • are communicative.

or if you ...

  • don't like to approach people.
  • speak and write German badly.
  • are not interested in science.