Herzlich Willkommen beim SVI-Stiftungslehrstuhl Internationales Direktmarketing der Universität Kassel


Congratulations, Felipe!

We congratulate Felipe Schneider Cechella to his Master Degree with the thesis "gamification effects on learning (generalization and transfer of training): a quasi-experiment with a financial institution manager"![more]

Congratulations, Oliver!


Paper accepted!

The Paper “Service-Dominant Logic in the Digital Age—Are Actors still Co-Designers and Creators of Value?” by Prof. Dr. Christine Falkenreck und Prof. Dr. Ralf Wagner is accepted for presentation at the 2019 EMAC Annual...[more]

Key-Note in Bangkok, Thailand.

Prof. Dr. Ralf Wagner has given a Key-Note speech “Winning Integration Projects! Some Useful Tips!” at the “22nd Asia-Pacific Conference on Global Business, Economics, Finance & Social Sciences” at 15th of Feb 2019 in Bangkok.

Conference presentation in Bangkok, Thailand.

Impoverished consumers dispose of their waste differently: A study from Cumbre San Nicolas – Guatemala[more]

Lecture: Targeting the middle class consumer

26. April 2018 10:00 – 12:00 Uhr Raum 1118 im Campus Center der Universität Kassel, Moritzstr. 18[more]

Congratulations Farhad!

We congratulate Farhad Aliyev to his dissertation![more]

International Marketing Seminar

The lecture with Prof. Dr. Hünerberg takes place this summer semester![more]

Strategies and Practices in International Directmarketing (Winter term 2017)

The lecture Strategies and Practices in International Directmarketing (Winter term 2017) will be held as a block seminar at the end of the semester. The specific dates will be announced soon. [more]

Paper Accepted for the Journal of International Consumer Marketing

Cultural Influence on Luxury Value Perceptions: Collectivist vs. Individualist Luxury Perceptions[more]

Paper accepted as an interactive paper at the 42nd Annual Conference of the European International Business Academy

Paper accepted as an interactive paper at the 42nd Annual Conference of the European International Business Academy. Titel: EXPLORING COUNTRY INSTITUTIONAL PROFILES ON ENTREPRENEURIAL ORIENTATION Where: 42nd Annual Conference of...[more]

Grades for the lecture Targeting for all groups, who completely submitted the term paper and the r-files are online.

Paper accepted for presentation at the 6th International Biennial on Negotiation that will be held on November 16 to 18, 2016 at Novancia

Titel: The Expression of Emotions in Negotiations: An Experimental Investigation on Emotion Behavior of German and Italian Negotiators. Where: 6th International Biennial on Negotiation that will be held on November 16 to 18,...[more]

Paper accepted for presentation at the 9th Annual Conference of the EuroMed Academy of Business (EMAB)

Titel: Students’ learning outcomes from a multicultural learning environment. Where: Digital Economy Lab, University of Warsaw, in Warsaw, Poland, September 14th-16th, 2016 Who: MARCIEE Consortium[more]

Paper accepted for presentation at the 7th EMAC Regional Conference

Titel: Where the East kisses the West: Marketing Convergence and Divergence in the New Europe Where: School of Economics and Business in Sarajevo, Sarajevo, September 14-16, 2016. Who: Christine Falkenreck and Ralf Wagner[more]

Paper accepted for the 2016 Global Marketing Conference in Hong Kong.

Title: Customer or service employee satisfaction or even both? An examination of contradictions and mutual enforcing powers in food and beverage establishments [more]

Presentation in Dieburg: Digital Marketing for Luxury Brands

Prof. Wagner presented research on Digital Marketing for Luxury Brands in Dieburg (19.05.2016) at the Darmstadt University of Applied Science.

Conference presentation in this years WMC19 in Paris

2016 Academy of Marketing Science World Marketing Congress will start at July 19 – July 23 in Paris, France. The contribution has the following title. "An Extensive Glance at Luxury Research Domain 2000-2014: A Bibliometric...[more]

Öffentlicher Vortrag im Rahmen der 4. gemeinsame Tagung der DAGStat in Göttingen

Am Montag, den 14.03.2016 um 20 Uhr hält Ralf Wagner einen öffentlichen Vortrag im Rahmen der 4. gemeinsame Tagung der Deutschen Arbeitsgemeinschaft Statistik (DAGStat) in Göttingen. --> Programm Das Thema lautet: "Ja,...[more]

Keynote at IC16Thai Conference in Bangkok, Thailand.

Prof. Wagner will attend this years IC16Thai Conference as Keynote speaker. The conference opens with the keynote on the 16. Feburary 2016. [more]

Presentation in Venice at the Marketing Trends Conference 2016

Taylan Urkmez has presented the paper "Retail Therapy: a European Perspective on Buying Luxury Items" at the Marketing Trends Conference 2016 in Venice.

Marketing Trends Conference 2016 in Venice

Prof. Dr. Wagner has chaired the track Sustainable Development at the Marketing Trends Conference 2016 in Venice and served as co-chair at the best PhD theses award – oral defense.[more]

Keynote at IC16Mumbai Conference in Mumbai, India.

Prof. Wagner will attend this years IC16 Mumbai Conference as Keynote speaker. Theme: Creative Entrepreneurship! For A Sustainable Economic Growth Conference Dates: February 12-14,...[more]

EMBS 10 Application online!

We want to inform you that the application for EMBS 10 students is now online. Apply here.[more]

Research in the spotlight

With 38 new reads, Prof. Wagner was the most read author from the department last week. Congratulations! Source: researchgate.net

International Academic Conference - STRATEGICA

The Conference Proceedings of the International Academic Conference STRATEGICA (Bucharest, 2015) have been published. Our contribution: Symbolic consumption of luxury: an example of luxury fashion goods in Russia Anna Peshkova,...[more]

Conference Proceedings published.

The Conference Proceedings of the USUE International Scientific Conference "Global Economy, International Business and Russia in New Geopolitical Conditions" (Yekaterinburg, April 23, 2015) have been...[more]

New Paper published: Putting sustainable supply chain management into base of the pyramid research

Raja Usman Khalid, Stefan Seuring, Philip Beske, Anna Land, Sadaat Ali Yawar and Ralf Wagner appear in the new edition of the international journal of Supply Chain Management.

Blockvorlesung „Strategien und Vorgehensweise im Internationalen Direktmarketing

Blockvorlesung „Strategien und Vorgehensweise im Internationalen Direktmarketing“ von Prof. Dr. Ellen Römer beginnt am 5. Oktober um 9:00 im Raum 4003 in der Mönchebergstr. 1.

Welcome EMBS IX!

Last week we welcomed the new EMBS generation in Trento, Italy. After an introduction to the EMBS and the curriculum, the students and teachers were able to get to know each other. The new generation consist of 27 students form...[more]

Conference Appearances in Genua and Vienna

Our team successfully presented their research at the 10th European Conference on Innovation and Entrepreneurship in Genua, Italy. The presentations "BoP and Entrepreneurship: The Intersection of two Research Paths"...[more]

Fundación Alimerka supports EMBS student

The Fundación Alimerka accepted the application of one of our new EMBS students. With the support of the foundation the students tuition fees will be covered. We are grateful for this kind of support and are looking forward to...[more]

Prof. Dr. Ralf Wagner: Emotionsmessung mittels Reaktionszeitanalysen

Beitrag in Vortragsreihe Empirische Forschungsmethoden im SS/2015[more]

EMBS - Application completed

We like to inform you that the application for EMBS 9 is now completed.[more]

Kompetenzzentrum für empirische Forschungsmethoden

Am 28.10.2014 fand die konstituierende Sitzung des Kompetenzzentrums für empirische Forschungsmethoden statt. Die Direktoriumsmitglieder Friederike Heinzel, Tobias Richter, Volker Stocké, Ralf Wagner und Ulrich Hamm werden...[more]

Vortrag auf Island

Neuste Forschungsergebnisse zur "Identity and Image Dynamics – The Case of Strategic Brand Management at the Bottom of the Pyramid" in Reykjavik diskutiert. Danke an Teilnehmer für die Hinweise und Anregungen.[more]

Alfred-Geradi-Gedächtnispreis für Dominik Brockhaus

Wir gratulieren Dominik Brockhaus zum Gewinn des AGGP 2014! Der jährlich ausgeschriebene Preis zur Nachwuchsförderung wird vom Deutschen Dialogmarketing Verband ausgegeben und ist nach Alfred Geradi, einem der Pioniere des...[more]

Presentation Esbjerg

We presented two research projects at the Syddansk Universitet. Countering Negotiation Power Asymmetries with Formal Post-Negotiation Procedures?   Katrin Zulauf & Ralf Wagner  A promise of behavioral...[more]

Das Versagen der Werbe-Promis

Das Versagen der Werbe-Promis http://www.wiwo.de/unternehmen/dienstleister/werbesprech-das-versagen-der-werbe-promis/10287316.html[more]

Bewerbungszeitraum für den European Master in Business Studies verlängert

Interessierte Studierende können sich bis zum 25. August 2014 bewerben. Weitere Informationen und der Bewerbungsprozess ist hier zu finden.[more]

Disputation Katrin Zulauf

Wir gratulieren Katrin Zulauf zu ihrer sehr erfolgreich bestandenen Disputation. [more]

World Business Congress 2014

Prof. Dr. Wagner ist Session Chair auf dem Twenty Third Annual World Business Congress 2014 in Ankara mehr[more]

Wir freuen uns über Verstärkung unseres Teams

Frau Antje Korn verstärkt seit dem 01.06. 2014 unser Team.

Unsere Forschungsergebnisse im Dialog

Kongress fuer Dialogmarketing September 2013 http://youtu.be/r-wq9O7qYCg[more]

We are looking for participants

  The FIFA World Cup 2014 in Brazil just ended. We conduct a survey focusing on the World Cup as well as the companies who sponsor it. The Link of the survey is https://www.soscisurvey.de/WorldCupBrazil/[more]

Vortragsreihe Empirische Forschungsmethoden II

Offene Vortragsreihe zu fortgeschrittenen empirischen Methoden[more]

Heinz Nixdorf Programm zur Förderung der Asien-Pazifik-Erfahrung deutscher Nachwuchsführungskräfte


Guest lecture in Pavia

Prof. Dr. Wagner on Competitive Intelligence[more]

EMBS Business Week & Alumni Meeting in Berlin

Prof. Dr. Wagner co-chaired the EMBS Business week in Berlin, taking place from 11. to 13.04.2013, with the subsequent annual EMBS Alumni Meeting.Prof. Dr. Robert Wilken could be gained as a guest speaker.[more]

Prof. Wagner speech at Science meets Marketing & Sales

Prof. Dr. Ralf Wagner held a speech titeled "Emotionen im Kundendiolog – mit System zur Kauflaune" at the Science meets Marketing & Sales conference in Bonn on the 9th of April, 2013. [more]

Studentische Hilfskraft gesucht bei DB Media&Buch GmbH

Die DB Media & Buch GmbH sucht studentische Unterstützung für ihr Mediateam, das sowohl die vollständige Mediaplanung als auch den Mediaeinkauf für die Deutsche Bahn AG abwickelt. Die Themenblöcke Competitive Intelligence...[more]


The Chair for International Direct Marketing proudly presents the new Flyer for the International Management Module.[more]

Conference Appearances and Presentations in 2013

In addition to the EMAC, Prof. Dr. Ralf Wagner will appear at the EURO 2013 in Rome,presenting "The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures?"...[more]

Chair present at the EMAC 2013

Prof. Dr. Ralf Wagner, Dr. Christine Falkenreck and Dipl. Oek. Katrin Zulauf will participate in the EMAC 2013 in Istanbul, presenting the following topics: Zulauf, K.; Wagner, R. & Oswald, A. W.: Hierarchical Bayes Approach...[more]

Praktikum im Marketing bei Lloyd Germany

Llyod Germany sucht ab dem 01. Juli 2013 wieder Marketingpraktikanten.  Bewerbungsfrist ist der 30.04.2013.[more]

Slides Consider Lecture No1

Here you can find the slides of our first lecture in the Consider Program in France.[more]

EMBS is "University Gold Nugget"

The EMBS master program was recently named among the "Pépites de la Fac", the University Gold Nuggets in the prominent French general information magazine "Nouvel Observateur".[more]

Praktikum im Dialogmarketing bei der Deutschen Post

Die Deutsche Post bietet ab sofort ein 4-monatiges Praktikum im Bereich Dialogmarketing in Bonn.[more]

Alle wollen Markenprodukte – warum eigentlich? Interview mit Prof. Dr. Ralf Wagner

weitere Infos[more]