Publications

Journal Articles

Salem, M., Raab, K., Wagner, R., 2020. Solid waste management: The disposal behavior of poor people living in Gaza Strip refugee camps. Resources, Conservation and Recycling 104550. https://doi.org/https://doi.org/10.1016/j.resconrec.2019.104550
Aliyev, F., Wagner, R., Seuring-Stella, S., 2019. Common and Contradictory Motivations in Buying Intentions for Green and Luxury Automobiles. Sustainability 11, 3268. https://doi.org/10.3390/su11123268
Wagner, R., Horn, R., 2019. Advancing reputation measurement: evolving toward improved quantitative assessments. Marketing Intelligence and Planning ahead of print.
Singh, S., Wagner, R., 2019. How Indian home-grown businesses outsmart the MNCs. European Business Review 31, 849–869. https://doi.org/https://doi.org/10.1108/EBR-03-2017-0052
Maroufkhani, P., Wagner, R., Wan Ismail, W.K., Baroto, M.B., Nourani, M., 2019. Big Data Analytics and Firm Performance: A Systematic Review. Information 7, 226. https://doi.org/10.3390/info10070226
Timokhina, G.S., Taylan, U., Wagner, R., 2019. Cross-Cultural Variations in Consumer Behavior. A Literature Review of International Studies. South East European Journal of Economics and Business 13, 49–71. https://doi.org/https://doi.org/10.2478/jeb-2018-0012
Keim, C., Wagner, R., 2018. Back in time to move forward: an empirical study on luxury fashion vintage drivers. Proceedings of the Global Fashion Conference 2017 9, 87–102. https://doi.org/10.1080/20932685.2018.1432408
Aliyev, F., Ürkmez, T., Wagner, R., 2018. Luxury does not glitter equally for everyone. Journal of Brand Management 2018/25, 337–350. https://doi.org/https://doi.org/10.1057/s41262-017-0085-x
Petljak, K., Zulauf, K., Stulec, I., Seuring-Stella, S., Wagner, R., 2018. Green supply chain management in food retailing: survey-based evidence in Croatia. Supply Chain Management: An International Journal 2018, 1–15. https://doi.org/10.1108/SCM-04-2017-0133
Wittkop, A., Zulauf, K., Wagner, R., 2018. How Digitalization Changes the Internationalization of Entrepreneurial Firms: Theoretical Considerations and Empirical Evidence. Management Dynamics in the Knowledge Economy 6, 193–207.
Aliyev, F., Urkmez, T., Wagner, R., 2018. A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis. Management Review Quarterly 22, 1–32. https://doi.org/https://doi.org/10.1007/s11301-018-00152-3
Sanchez Bengoa, D., Ganassali, S., Kaufmann, H.-R., Rajala, A., Trevisan, I., Van Berkel, G.J., Zulauf, K., Wagner, R., 2018. Shared experiences and awareness from learning in a student multicultural environment: Measuring skills’ development in intercultural intensive programs. Journal of International Education in Business 2018, 27–42.
Falkenreck, C., Wagner, R., 2017. The Internet of things – chance and challenge in industrial business relationships. Industrial Marketing Management 181–195. https://doi.org/10.1016/j.indmarman.2017.08.007
Maroufkhani, P., Wagner, R., Wan Ismail, W.K., 2017. Research on Entrepreneurial Ecosystems: A Systematic Review. Journal of Enterprising Communities: People and Places in the Global Economy 2017/12, 545–564.
Aliyev, F., Wagner, R., 2017. Cultural Influence on Luxury Value Perceptions: Collectivist vs. Individualist Luxury Perceptions. Journal of International Consumer Marketing 2018/30, 158–172. https://doi.org/https://doi.org/10.1080/08961530.2017.1381872
Timokhina, G.S., Wagner, R., Ürkmez, T., 2016. Cross-cultural Variations in Consumer Behaviour: Review of Scientific Studies (methodological focus). Marketing and Marketing Research 122, 224–243.
Peshkova, A., Ürkmez, T., Wagner, R., 2016. Intimacy of Russian Upper Middle Class with Luxury Fashion. Journal of Global Scholars of Marketing Science 26, 152–173. https://doi.org/10.1080/21639159.2016.1143152
Timokhina, G.S., Wagner, R., Ürkmez, T., 2016. Cross cultural Variations in Consumer Behaviour: Review of Scientific Studies (practical focus). Marketing and Marketing Research 2016, 318–325.
Kovacs, D., Zulauf, K., Ürkmez, T., Brockhaus, D.B.T., Wagner, R., 2016. Linking Entrepreneurial Orientation to Firm Performance in a Post-Socialist Market Context: the Case of Hungary. Management Dynamics in the Knowledge Economy 4, 571–589.
Timokhina, G.S., Wagner, R., Ürkmez, T., 2016. Cross-cultural Variations in Consumer Behaviour: Review of Scientific Studies (theoretical focus). Marketing and Marketing Research 122, 126–142.
Ürkmez, T., Wagner, R., 2015. Is your perception of luxury similar to mine? A concept made of absolute and relative features. Journal of Euromarketing 24, 20–40.
Khalid, R.U., Seuring-Stella, S., Beske, P., Land, A., Yawar, S.A., Wagner, R., 2015. Putting sustainable supply chain management into base of the pyramid research. Supply Chain Management 20, 1 – 25. https://doi.org/1108/SCM-06-2015-0214
Dödtmann, J., Wagner, R., 2013. Cultural adaption of hypermedia: A contemporary state of the art of industrial practice and improvements by multi-trees. International Journal of Wireless Networks and Broadband Technologies 2, 41–50.
Falkenreck, C., Wagner, R., 2011. The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study. Journal of Marketing Management 27, 225–242.
Wagner, R., 2011. Integriertes Marketing: Der Kunde im Fokus. Acquisa 28–30.
Wagner, R., Krause, J., 2011. Akzeptanz von Social Media bei Vorständen: Die richtigen Argumente finden. Social Media Magazin 2011, 40–42.
Falkenreck, C., Wagner, R., 2010. Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. Corporate Reputation Review 13, 20–37.
Wagner, R., 2009. Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue Währung: Aufmerksamkeit. impresso Zeitschrift für Zeitschriftenmacher 42–46.
Ontrup, J., Ritter, H., Scholz, S., Wagner, R., 2009. Detecting, Assessing and Monitoring Relevant Topics in Virtual Information Environments. Transactions on Knowledge and Data Engineering 21, 415 – 427. https://doi.org/10.1109/TKDE.2008.149
Wagner, R., 2008. Dialog ohne Grenzen 5 Thesen. /Direkt+ 2008, 24–25.
Wagner, R., Scholz, S., 2007. CI im Einsatz: Technologien zur Informationssuche, -bewertung und Aufbereitung. Information - Wissenschaft and Praxis 58, 347–354.
Wagner, R., 2007. Direktmarketing in Russland: Der Schlüssel zu den russischen Wachtumsmärkten? Direktmarketing Praxis 5, 16–17.
Wagner, R., Beinke, S., 2006. Identifying Patterns of Customer Response to Price Endings. Journal of Product and Brand Management 15, 341–351.
Wagner, R., 2005. Contemporary Marketing Practices in Russia. European Journal of Marketing 39, 199 –215.
Decker, R., Wagner, R., Scholz, S., 2005. An Internet-Based Approach to Environmental Scanning in Marketing Planning. Marketing Intelligence and Planning 23, 189–199.
Feldmann, M., Wagner, R., 2003. Strukturieren mit Multitrees: Ein Fachkonzept zur verbesserten Navigation in Hypermedia. Wirtschaftsinformatik 45, 589 – 598.
Wagner, R., Decker, R., 2000. Remarks on the Behavioristic Analysis of Competitive Reactions. OR Spectrum 22, 97–116.
Decker, R., Wagner, R., Knauff, N., 1998. Data Warehouse - Ein Instrument für Marktforschung und Management. Marktforschung & Management 42, 172 – 176.
Wagner, R., Temme, T., Decker, R., 1998. Die Behandlung fehlender Werte in der angewandten Marktforschung. Jahrbuch der Absatz- und Verbrauchsforschung 44, 395–417.
Decker, R., Wagner, R., 1997. Die Marktforschung als Hilfsmittel zur Bewältigung der Bäderkrise. Heilbad und Kurort 49, 123 – 127.

To top

Conference Proceedings

Rui, A., Schneider Cechella, F., Wagner, R., Raab, K., 2020. Factors Influencing Italian Consumers’ Package-Free Purchase Intention, in: AMA (Ed.), 2020 Summer Academic Conference. pp. 1–4.
Raab, K., Wagner, R., 2018. A literature review on entrepreneurship at the Base-of-the-Pyramid: how B2B entrepreneurs make a difference in customer communication and CRM, in: IMP (Ed.), IMP Conference 2018, Sri Lanka. pp. 1–6.
Falkenreck, C., Wagner, R., 2018. Co-creation of value in the digital age: disruption management in B2B and B2G relationships, in: IMP (Ed.), IMP Conference 2018, Sri Lanka. pp. 1–7.
Raab, K., Wagner, R., 2018. Disposal Behavior of Extreme Poor People Living at the Base of the Pyramid, in: WASET (Ed.), Proceedings of 20th International Conference on Solid Waste. WASET, Sydney, p. TBA.
Tamanini, C., Wagner, R., 2017. Post-crises response strategies: a combined model to manage brand crises, in: Pînzaru, F., Zbuchea, A., Brătianu, C., Vătămănescu, E.M., Mitan, A. (Eds.), Proceedings of the Strategica Conference 2017
Shift! Major Challenges of Today’s Economy. Strategica SNSPA, Bucharest, pp. 801–812.
Wagner, R., Singh, N.B., 2017. National dynamics of home-grown business in India, in: CIMaR (Ed.), Consortium for International Marketing Research CIMaR 2017. Center for International Business Education and Research (CIBER), Georgia State University, p. TBD.
Raab, K., Wagner, R., 2017. Assessing emotions in sales interactions: a reaction time-based procedure, in: Houston University (Ed.), Proceedings of the Global Sales Science Institute 2017 Conference. Houston University, Houston, p. TBD.
Qian, C., Seuring-Stella, S., Wagner, R., 2017. Inter-firm relationship quality and supply chain integration: a review of buyer’s and supplier’s perspective, in: Heriot-Watt University (Ed.), Proceedings of the EurOMA Conference 2017. Heriot-Watt University, Edinburgh, pp. 1–10.
Wittkop, A., Zulauf, K., Wagner, R., 2017. How digitalization changes the internationalization of entrepreneurial firms: theoretical considerations and empirical evidence, in: Zbuchea, A. (Ed.), Entrepreneurs. Entrepreneurship: Challenges and Opportunities for the 21st. Tritonic, Bucharest, pp. 38–51.
Raab, K., Zulauf, K., Wagner, R., 2017. Marketing Concepts And Their Relevance At The Bop - Consolidating Research On Entrepreneurship To Alleviate Poverty, in: EMAC (Ed.), Proceedings of the EMAC 46th Annual Conference. University of Groningen, Groningen, p. TBD.
Aliyev, F., Wagner, R., 2017. Green luxury: new divide in positioning strategies needed?, in: Pînzaru, F., Zbuchea, A., Brătianu, C., Vătămănescu, E.M., Mitan, A. (Eds.), Proceedings of the Strategica Conference 2017: Shift! Major Challenges of Today’s Economy. Strategica SNSPA, Bucharest, pp. 585–594.
Ehrhardt, C., Zulauf, K., Wagner, R., Sanchez Bengoa, D., Hermannsdóttir, A., Kaufmann, H.-R., 2017. Assessment of Usefulness of Communication Channels for European Entrepreneurs, in: 14th CIRCLE Conference (Ed.), Proceedings of the 14th CIRCLE Conference in Warsaw. CIRCLE Conference, Warsaw, p. TBD.
Wagner, R., Raab, K., 2017. Religious Impacts on Disposal Behavior: Does Religion Influence People’s Disposal Behavior?, in: Guzmán, F. (Ed.), Proceedings of the Cross-Cultural Research Conference 2017. http://crossculturalresearch.com, http://crossculturalresearch.com, p. TBA.
Singh, N.B., Wagner, R., 2017. Outsmarting the MNCs by fitting strategic manoeuvres to national framing: evidence from India, in: Pînzaru, F., Zbuchea, A., Brătianu, C., Vătămănescu, E.M., Mitan, A. (Eds.), Proceedings of the Strategica Conference 2017: Shift! Major Challenges of Today’s Economy. Strategica SNSPA, Bucharest, pp. 563–600.
Froch, K., Falkenreck, C., Wagner, R., 2017. Drivers of relationship quality in B-to-B and B-to-G relationships - proposing a new overall measurement model, in: Tianjin University of Science and Technology (Ed.), Proceedings of the IMP Asia Conference. Tianjin University of Science and Technology, Kuala Lumpur, p. TBD.
Schuster, O., Falkenreck, C., Wagner, R., 2017. A technology acceptance model for entrepreneurs, in: EMAC (Ed.), Proceedings of the EMAC 46th Annual Conference. University of Groningen, Groningen, p. TBD.
Aliyev, F., Ürkmez, T., Wagner, R., 2017. An Extensive Glance at Luxury Research Domain 2000-2014: A Bibliometric Analysis-Extended Abstract, in: Rossi, P. (Ed.), Marketing at the Confluence Between Entertainment and Analytics. Springer, Berlin, pp. 347–351.
Raab, K., Wagner, R., 2017. Contemporary Disposal Practices of the Poorest: A Cross-Cultural Research Project, in: Guzmán, F. (Ed.), Proceedings of the Cross-Cultural Research Conference 2017. http://crossculturalresearch.com, http://crossculturalresearch.com, p. TBA.
Wagner, R., 2016. Retail Therapy: A qualitative study conducted in Poland and Turkey, in: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) (Ed.), Proceedings of the International Conference on Marketing and Consumer Psychology. Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), Karnataka, p. TBD.
Cubero-Dubinskaya, E., Hagen, B., Wagner, R., Zulauf, K., 2016. Exploring Country Institutional Profiles on Entrepreneurial Orientation, in: Mitra, J., Arzeni, S., Volpe, M. (Eds.), The Globalisation and Internationalisation of SMEs and New Ventures: Travels with Eclectic Charlie, Digital Mary, Networked Nadia and Impactful Shona. 15th IEF Conference, Venice, pp. 162–178.
Schuster, O., Falkenreck, C., Wagner, R., 2016. The acceptance of mobile payments in the German retail market, in: Constantin Brătianu, A.Z. (Ed.), Proceedings of STRATEGICA 2016 - Opportunities and Risks in the Contemporary Business. Tritonic, Bucharest, pp. 283 – 295.
Qian, C., Seuring-Stella, S., Wagner, R., 2016. A review of relationship quality in supply chains, in: Norwegian University of Science and Technology (NTNU) (Ed.), Proceedings of the EurOMA Conference 2016. Norwegian University of Science and Technology (NTNU), Trondheim, pp. 1–10.
Wagner, R., Maroufkhani, P., Ürkmez, T., 2016. Research in entrepreneurship ecosystems: a systematic review, in: J.A. Alpha Business Research & Publishers Pvt. Ltd. (Ed.), Proceedings of the International Conference on Entrepreneurship, Global Business, Economics, Finance, and Social Sciences,. (SDMIMD) Mysore, Karnataka, p. TBD.
Kovacs, D., Ürkmez, T., Brockhaus, D.B.T., Wagner, R., Zulauf, K., 2016. Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary, in: Brătianu, C., Zbuchea, A., Pînzaru, F., Leon, R.-D., Vătămănescu, E. (Eds.), Proceedings of STRATEGICA 2016 - Opportunities and Risks in the Contemporary BusinessContemporary Business Environment. Tritonic, Bucharest, pp. 383 – 394.
Schmitz, A., Ürkmez, T., Wagner, R., 2016. A Closer Glance at the Notion of Fairtrade, in: Kaynak, E., Harcar, T.. (Eds.), Globalization: Developments, Oppurtunities and Challenges. International Management Development Association, Hummelstown, PA, p. 287.
Rochetti, L., Ürkmez, T., Wagner, R., 2016. Differences in consumer behavior and lifestyle between sportsmen and couch potatoes, in: Ao, S.I., Gelman, L., Hukins, D.W.L., Hunter, A., Korsunsky, A.. (Eds.), Proceedings of the World Business Congress 2016. Newswood Limited, London, pp. 42 – 48.
Nürnberger, E., Zulauf, K., Wagner, R., 2016. The Expression of Emotions in Negotiations: An Experimental Investigation on Emotion Behavior of German and Italian Negotiators, in: Zartman, William, Johns Hopkins University (Eds.), 6th International Biennal on Negotiation. Novancia Business School, Paris, p. TBD.
Sanchez Bengoa, D., Ganassali, S., Wagner, R., Rajala, A., Trevisan, I., Van Berkel, G.J., 2016. Students’ learning outcomes from a multicultural learning environment, in: Vrontis, D., Weber, Y., Tsoukatos, E. (Eds.), Proceedings of the 9th Annual EuroMed Academy of Business Conference: Innovation, Entrepreneurship and Digital Ecosystems. EuroMed Press, Warsaw, p. TBD.
Schmitz, M., Ürkmez, T., Wagner, R., 2016. Consumer behavior on fairtrade labelled products, in: J.A. Alpha Business Research & Publishers Pvt. Ltd. (Ed.), Proceedings of the International Conference on Entrepreneurship, Global Business, Economics, Finance, and Social Sciences. (SDMIMD) Mysore, Karnataka, p. TBD.
Ürkmez, T., Wagner, R., 2016. A qualitative study conducted in Poland and Turkey, in: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) (Ed.), Proceedings of the International Conference on Marketing and Consumer Psychology 2016. Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), Karnataka, p. TBD.
Peshkova, A., Ürkmez, T., Wagner, R., 2015. Symbolic consumption of luxury: An Example of luxury fashion goods in Russia, in: Bratianu, .C, Zbuchea, A., Pinzaru, F., Vatamanescu, E.M., Leon, R.D. (Eds.), Strategica 2015 : Strategica: Local Versus Global. Tritonic Publishing House, Bukarest, pp. 677–685.
Schuster, O., Falkenreck, C., Wagner, R., 2015. Entrepreneurial Marketing in the Last Decade - A Literature Review, in: Dameri, R.P. (Ed.), Proceedings of the 10th European Conference on Innovation and Entrepreneurship. Academic Conferences and Publishing International, Reading, UK, pp. 644–654.
Zulauf, K., Brockhaus, D.B.T., Schuster, O., Raab, K., Ürkmez, T., Keul, M., Wagner, R., 2015. BoP and Entrepreneurship: The Intersection of Two Research Paths, in: Beltrametti, L. with Dameri Renata Paola (Eds.), Proceedings of the 10th European Conferences in Innovation and Entrepreneurship. Academic Conferences and Publishing International, Reading, UK, pp. 749–756.
Falkenreck, C., Wagner, R., 2015. Cultural Differences in Customer Churn- Lessons from Western and Eastern B-2-B Health Care Markets, in: Diamantopoulos, A., Schlegelmilch, B.B., Wagner, U. (Eds.), Convergence and Divergence in the New Europe: Marketing Challenges and Issues, Proceedings of the 6th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets. European Marketing Academy (EMAC), Wien, pp. 1–7.
Wagner, R., Ürkmez, T., 2015. Luxury or necessity? Inclarity still exists , in: EMAC (Ed.), Collaboration in Research. Brussels, p. TBD.
Peshkova, A., Ürkmez, T., Wagner, R., 2015. The Russian Luxury Markets: An Entrepreneurial Opportunity, in: Karkh, D.A. (Ed.), Global Economy, International Business and Russia in New Geopolitical Conditions. Ural State University of Economics Publishing House, Yekaterinburg, pp. 176–182.
Keul, M., Wagner, R., Brandt-Pook, H., 2014. Ergebnisse und Redundanz in der Diskussion um eWOM: Eine kritische Literaturauswertung, in: Dennis Kundisch, L.S. und L.B. (Ed.), Tagungsband Zur Multikonferenz Wirtschaftsinformatik 2014. Universität Paderborn, Paderborn, pp. 479–489.
Ürkmez, T., Wagner, R., 2014. The Relativity of Luxury: An Attempt at Conceptual Clarification, in: Kaynak, E., Harcar, T. (Eds.), Shifts in and Global Competitiveness, Markets and Consumers: Is Management Prepared for a New Business Paradigm? The International Management Development Association, Hummelstown, PA, pp. 303–313.
Schlobohm, S., Wagner, R., Zulauf, K., 2014. A Review of Brand Love - Conceptual Considerations and their Relevance for Business, in: Academy of Marketing Science (Ed.), Proceedings of the 2014 AMS Annual Conference. p. TBD.
Wagner, R., 2014. Emotionen im crossmedialen Dialog: Messen - Steuern - Kontrollieren, in: Deutscher Dialogmarekting Verband e.V. (Ed.), Dialogmarketing Perspektiven 2013/2014: Tagungsband 8. Wissenschaftlicher Interdisziplinärer Kongress Für Dialogmarketing. Springer & Gabler, Wiesbaden, pp. 9–24.
Zulauf, K., Oswald, A.W., Wagner, R., 2013. Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect., in: Karaosmanoğlu, E., Banu Elmadağ Baş, A. (Eds.), Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. EMAC, Istanbul, p. TBD.
Falkenreck, C., Wagner, R., 2013. Do Customer Club Memberships Really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?, in: EMAC (Ed.), Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. TBD, Istanbul, p. TBD.
Zulauf, K., Oswald, A., Wagner, R., 2013. The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures?, in: European Conference on Operational Research (Ed.), Proceedings of the 26th European Conference on Operational Research. Sepienza, Università di Roma, Rom, p. 148.
Parwoll, M., Wagner, R., 2012. The Impact of Missing Values on PLS Model Fitting, in: et al. GW (Ed.), Challenges at the Interface of Data Analysis, Computer Science, and Optimization. Springer, Berlin, pp. 537–544.
Zulauf, K., Wagner, R., 2012. Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?, in: EMAC (Ed.), Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going Beyond Customers and Consumers. TBD, Lissabon, p. TBD.
Honsel, L., Klaus, M., Wagner, R., 2011. Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits, in: University EC (Ed.), Proceedings of Australia & New Zealand Marketing Academy 2011 Conference. pp. 1–10.
Wagner, R., 2010. Open Source Engineering mit Web2.0-Diensten, in: Michaeli, R. (Ed.), Tagungsband Der Jahrestagung Des Institute for Competitive Intelligence. pp. 8–22.
Klaus, M., Schwerdtfeger, J., Wagner, R., 2010. Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Application, in: Ballantine P, F.J. (Ed.), Proceedings of Australia & New Zealand Marketing Academy 2010 Conference. Department of Management, University of Canterbury, Christchurch (New Zealand), p. TBD.
Klaus, M., Wagner, R., 2010. Gaining “Consumer Insights” from Influential Actors in Weblog Network, in: H. Locarek-Junge, C.W. (Ed.), Classification as a Tool for Research. Springer, Berlin, pp. 553–560.
Wagner, R., Ontrup, J., Scholz, S., 2009. Event Detection in Environmental Scanning: News from a Hospitality Industry Newsletter, in: Okada A, I.T. (Ed.), Cooperation in Classification and Data Analysis. Springer, Berlin, pp. 161–168.
Falkenreck, C., Wagner, R., 2009. Broadening the View on Customers` Propensity to Leave a Relationship, in: Odekerken-Schröder, G. (Ed.), Building Bridges Connects People. Maastricht, p. TBD.
Klaus, M., Wagner, R., 2009. Identifying Influential Communicator to gain “Consumer Insights” on Weblog Networks, in: Mavondo F, E.M. (Ed.), Proceedings of Australia & New Zealand Marketing Academy 2009 Conference. TBD, TBD, p. TBD.
Wagner, R., 2009. Wege aus der Krise - Anmerkungen aus Theorie und Praxis, in: Michaeli, R. (Ed.), Tagungsband Der ICI-Konferenz „Wege Aus Der Krise – Mit Competitive Intelligence Das Eigene Unternehmen Stärken. Bad Nauheim, p. TBD.
Klaus, M., Schwerdtfeger, J., Wagner, R., 2009. Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach, in: Schrader U, T.V. (Ed.), Consumer Citizenship Network: Making a Difference - Putting Consumer Citizenship into Action. Berlin, pp. 163–177.
Klaus, M., Schwerdtfeger, J., Wagner, R., 2009. Assessing Digital Social Networks for Marketing Communication - The Case of MySpace.com, in: Helfer J, N.J. (Ed.), Proceedings of the 38th EMAC Conference, Marketing and the Core Disciplines: Rediscovering References? Nantes, p. TBD.
Wagner, R., Scholz, S., 2009. The Nonlinearity of Strategic Uncertainty and Environmental Scanning Behavior. An Empirical Study of Managerial Information Seeking and Processing Activities, in: Kuhlen, R. (Ed.), Information: Droge, Ware Oder Commons? Wertschöpfungs- Und Transformationsprozesse Auf Den Informationsmärkten. VHW-Verlag, Boizenburg, pp. 147 – 158.
Scholz, S., Wagner, R., 2009. Classification in Marketing Science, in: Okada A, I.T. (Ed.), Cooperation in Classification and Data Analysis. Springer, Berlin, pp. 99 – 106.
Klaus, M., Wagner, R., 2009. Exploring the Interaction Structure of Weblogs, in: Fink, A., Seidel, W., Ultsch, A. (Eds.), Advances in Data Analysis, Data Handling and Business Intelligence. Springer, Berlin, pp. 545–552.
Wagner, R., 2008. Classifying Contemporary Marketing Practices, in: Preisach C, B.H. (Ed.), Data Analysis, Machine Learning, and Applications. Springer, Berlin, pp. 489 – 496.
Wagner, R., 2008. Consistency of Relationship Marketing Practices in Transition Economies, in: Perks KJ, S.P. (Ed.), Proceedings of the 37th (EMAC) Conference, Marketing Landscapes: A Pause for Thought. Brighton, p. TBD.
Falkenreck, C., Wagner, R., 2008. Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures, in: . (Ed.), Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness. Beijing, p. TBD.
Wagner, R., 2008. Konkurrenzanalyse: Handwerk, Kunst oder Wissenschaft?, in: Ockenfeld, M. (Ed.), Verfügbarkeit von Informationen, Proceedings Der 30. Online-Tagung Der DGI / 60. Jahrestagung Der DGI. DGI, Frankfurt, pp. 201–209.
Wagner, R., Falkenreck, C., 2008. Modeling Culture’s Impact on Reputation Transfer in Direct Marketing, in: . (Ed.), Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference. New Orleans, pp. 115 – 120.
Falkenreck, C., Paulssen, M., Wagner, R., 2008. Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures, in: Perks KJ, S.P. (Ed.), Proceedings of the 37th EMAC Conference, Marketing Landscapes: A Pause for Thought. Brighton, p. TBD.
Wagner, R., Hotho, A., Scholz, S., 2007. The Dark Side of Competitive Intelligence: Technocrats at Work, in: Michaeli, R. (Ed.), Proceedings of the 2007 European Competitive Intelligence Summit. Idea Publishing, Alexandria (Virginia), p. TBD.
Wagner, R., 2006. Patterns of Associations in Finite Sets of Items, in: Batagelj, V., Bock, H.-H., Ferligoj, A., Ziberna, A. (Eds.), Data Science and Classification. Springer, Berlin, pp. 279–286.
Decker, R., Scholz, S., Wagner, R., 2006. Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication, in: Zani S, C.A. (Ed.), Data Analysis Classification and Forward Search. Springer, Berlin, pp. 23 – 30.
Scholz, S., Meißner, M., Wagner, R., 2006. Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement’s Impact on AHP and Conjoint Analysis, in: Haasis, H., Kopfer, H., Schönberge, J. (Eds.), Proceedings of OR 2005. Springer, Berlin, pp. 613–618.
Decker, R., Scholz, S., Wagner, R., 2005. Mining Consumption and Nutrition Patterns for Marketing Communication, in: Zani S, C.A. (Ed.), Classification and Data Analysis 2005. Parma, pp. 91 – 94.
Wagner, R., 2005. Mining Promising Qualification Patterns, in: Baier, D., Wernecke, K. (Eds.), Innovations in Classification, Data Science, and Information Systems. Springer, Berlin, pp. 249–256.
Wagner, R., Wetzels, M., Winklhofer, H., 2005. Measurement Equivalence in Cross-Cultural-Research: The Case of Formative Measurement Models, in: Troilo, G. (Ed.), Rejuvenating Marketing: Contamination, Innovation, Integration: Proceedings of the 34th EMAC Conference. European Marketing Academy, Milan, p. TBD.
Wagner, R., 2004. Marketing in Transition Economies: Lessons Learned from Russia, in: Paterson, J., Fraser, I.S. (Eds.), Proceedings of the International Conference on Business Capacity Development and Economic Regeneration. University of Abertay, Dundee, p. TBD.
Wagner, R., Beinke, K.-S., 2004. Identifying Patterns of Consumer Response to Price Endings, in: Estelami H, M.S. (Ed.), Proceedings of the 2004 Fordham University Behavioral Pricing Conference. New York, pp. 94 – 107.
Wagner, R., Pels, J., 2004. Patterns of Marketing Practices in Transition Economies, in: Trinity College (Ed.), Proceedings of the Irish Academy of Management Annual Conference. Dublin, p. TBD.
Wagner, R., 2003. Are Odd Prices Meaningful Price Thresholds? An Investigation by Generalised Cross Validation, in: Saren M, W.A. (Ed.), Marketing: Responsible and Relevant? Proceedings of the 32nd EMAC Conference. EMAC, Glasgow, p. TBD.
Wagner, R., 1999. Remarks on the Behavioristic Analysis of Competitive Reactions, in: Wagner, U., Hildebrandt, L. (Eds.), Workshop on Operations Reseach in Marketing. --, Vienna, p. TBD.

To top

Books

Decker, R., Kroll, F., Meißner, M., Wagner, R., 2015. Marketing - Eine entscheidungsorientierte Einführung, 1st ed. Springer, Berlin.
Decker, R., Wagner, R., 2002. Marketingforschung: Methoden und Modelle zur Bestimmung des Käuferverhaltens. Moderne Industrie, München.
Wagner, R., 2001. Multiple Wettbewerbsreaktionen im Produktmanagement. DUV & Gabler, Wiesbaden.

To top

Book Chapters

Schlobohm, S., Zulauf, K., Wagner, R., 2016. A Review of Brand Love: Conceptual Considerations and Their Relevance for Business, in: Obal, M.W., Krey, N., Bushardt, C. (Eds.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Springer, Berlin, pp. 343–348.
Decker, R., Kroll, F., Meißner, M., Wagner, R., 2015. Kommunikationspolitik, in: Decker, R., Kroll, F., Meißner, M., Wagner, R. (Eds.), Marketing. Springer, Berlin, Heidelberg, pp. 175–206. https://doi.org/10.1007/978-3-540-87456-0_6
Decker, R., Kroll, F., Meißner, M., Wagner, R., 2015. Preispolitik, in: Decker, R., Kroll, F., Meißner, M., Wagner, R. (Eds.), Marketing. Springer, Berlin, Heidelberg, pp. 125–173. https://doi.org/10.1007/978-3-540-87456-0_5
Larsen, F.L., Wagner, R., Hartmann, A., 2015. Brands and Branding in the Non-Profit Sector - Theoretical Overview and Discussion, in: Smyczek, S., Matysiewicz, J. (Eds.), Social Exclusions in Europe - Marketing Perspective. Publishing House of the University of Economics in Katowice, Katowice, pp. 189–200.
Decker, R., Kroll, F., Meißner, M., Wagner, R., 2015. Strategisches Marketing, in: Decker, R., Kroll, F., Meißner, M., Wagner, R. (Eds.), Marketing. Springer Berlin Heidelberg, Berlin, Heidelberg, pp. 39–68. https://doi.org/10.1007/978-3-540-87456-0_3
Decker, R., Kroll, F., Meißner, M., Wagner, R., 2015. Einführung in das Marketing, in: Decker, R., Kroll, F., Meißner, M., Wagner, R. (Eds.), Marketing. Springer, Berlin, Heidelberg, pp. 1–14. https://doi.org/10.1007/978-3-540-87456-0_1
Decker, R., Kroll, F., Meißner, M., Wagner, R., 2015. Vertriebspolitik, in: Decker, R., Kroll, F., Mei{ß}ner, M., Wagner, R. (Eds.), Marketing. Springer, Berlin, Heidelberg, pp. 207–251. https://doi.org/10.1007/978-3-540-87456-0_7
Decker, R., Kroll, F., Meißner, M., Wagner, R., 2015. Marketingrelevante Grundlagen der Entscheidungstheorie, in: Decker, R., Kroll, F., Meißner, M., Wagner, R. (Eds.), Marketing. Springer, Berlin, Heidelberg, pp. 15–37. https://doi.org/10.1007/978-3-540-87456-0_2
Decker, R., Kroll, F., Meißner, M., Wagner, R., 2015. Produktpolitik, in: Decker, R., Kroll, F., Meißner, M., Wagner, R. (Eds.), Marketing. Springer, Berlin, Heidelberg, pp. 69–124. https://doi.org/10.1007/978-3-540-87456-0_4
Hartmann, A., Wagner, R., Larsen, F.L., 2015. Identity and Image Dynamics - Managing Social Exclusion in Profitable Ways, in: Smyczek, S., Matysiewicz, J. (Eds.), Social Exclusions in Europe - Marketing Perspective. Publishing House of the University of Economics in Katowice, Katowice, pp. 244–254.
Wagner, R., 2013. Unternehmen als Akteure und Objekte des Dialogs, in: Vögele, S., Gerdes, J., Hesse, J. (Eds.), Festschrift 10 Jahre SVI. Gabler, Wiesbaden, pp. 59–72.
Parwoll, M., Wagner, R., 2011. Direct Marketing for Best-Agers: In Dialogue with Challenging Customers, in: Bornemeyer C, S.J. (Ed.), Aging Society and Its Implications on Service Marketing Approaches in the Hospitality, Tourism and Transport. Bock, Bad Honnef, pp. 19–40.
Wagner, R., 2011. Websites and Blogs, in: Mansvelt, J., Robbins, P. (Eds.), Green Consumerism: An A-to-Z Guide. SAGE Publications, Thousand Oaks, CA, pp. 460–465.
Wagner, R., 2011. Neue Medien im Kundendialog - Ein Überblick zu den Kommunikationsdiensten des Web 2.0, in: Lietzau W, B.J. (Ed.), Praxishandbuch Social Media in Verbänden Grundlagen - Praxiswissen - Fallbeispiele. Deutsche Gesellschaft für Verbandsmanagement e.V. (DGVM), Bonn, pp. 90–104.
Wagner, R., 2009. Industrial Espionage, in: Wankel, C. (Ed.), Encyclopedia of Business in Today’s World. Sage, Thousand Oaks, pp. 859–863.
Wagner, R., Schwerdtfeger, J., 2009. Enhancing Target Group Selection Using Belief Functions, in: Fleischman, B., Borgwardt, K.-H., Klein, R., Tuma, A. (Eds.), Operations Research Proceedings 2008. Springer, Berlin Heidelberg, pp. 419–424.
Wagner, R., 2009. Best Buy, in: Wankel, C. (Ed.), Encyclopedia of Business in Today’s World. Sage, Thousand Oaks, pp. 141–142.
Wagner, R., 2009. Market Imperfections Theory, in: Wankel, C. (Ed.), Encyclopedia of Business in Today’s World. Sage, Thousand Oaks, pp. 1076–1077.
Wagner, R., 2009. Wholesale Sector, in: Wankel, C. (Ed.), Encyclopedia of Business in Today’s World. Sage, Thousand Oaks, pp. 1713–1714.
Wagner, R., Michaeli, R., 2009. Competitive Intelligence, in: Litzcke SM, M.-E.H. (Ed.), Sicherheit in Organisationen. Verlag für Polizeiwissenschaft, Frankfurt am Main, pp. 13–31.
Wagner, R., 2009. Service Level, in: Wankel, C. (Ed.), Encyclopedia of Business in Today’s World. Sage, Thousand Oaks, pp. 1431–1433.
Wagner, R., 2009. Competitive Advantages of Nations, in: Wankel, C. (Ed.), Encyclopedia of Business in Today’s World. Sage, Thousand Oaks, pp. 357–358.
Wagner, R., 2009. Chicago School/Chicago Boys, in: Wankel, C. (Ed.), Encyclopedia of Business in Today’s World. Sage, Thousand Oaks, pp. 260–262.
Wagner, R., Klaus, M., 2008. Mobile Direct Marketing, in: Unhelkar, B. (Ed.), Handbook of Research on Mobile Business. IGI, Hershey, pp. 269 – 281.
Meißner, M., Scholz, S., Wagner, R., 2008. Marketing Research using Multimedia Technologies, in: Pagani, M. (Ed.), Encyclopedia of Multimedia Technology and Networking. IGI Global, Hershey, pp. 880 – 886.
Wagner, R., Klaus, M., 2008. Cultural Impacts on the Spread of Mobile Commerce: An International Comparison, in: Unhelkar, B. (Ed.), Handbook of Research on Mobile Business. IGI, Hershey, pp. 245 – 259.
Wagner, R., Meißner, M., 2008. Multimedia for Direct Marketing, in: Pagani, M. (Ed.), Encyclopedia of Multimedia Technology and Networking. IGI Global, Hershey, pp. 978 – 985.
Wagner, R., 2008. Customizing Multimedia with Multi-Trees, in: Pagani, M. (Ed.), Encyclopedia of Multimedia Technology and Networking. IGI Global, Hershey, pp. 318 – 323.
Scholz, S., Wagner, R., 2008. Scanning Multimedia Business Environments, in: Pagani, M. (Ed.), Encyclopedia of Multimedia Technology and Networking. IGI Global, Hershey, pp. 1257 – 1263.
Decker, R., Wagner, R., 2007. Fehlende Werte: Ursachen, Konsequenzen und Behandlung, in: Hermann A, H.A. (Ed.), Handbuch Der Marktforschung. Gabler, Wiesbaden, pp. 53 – 79.
Decker, R., Wagner, R., 2006. Marketing, in: Becker FG (Ed.), Einführung in Die Betriebswirtschaftslehre. Springer, Berlin, pp. 163–199.
Scholz, S., Wagner, R., 2006. Autonomous Environmental Scanning in the World Wide Web, in: Walters B, T.Z. (Ed.), IT-Enabled Strategic Management: Increasing Returns for the Organization. Idea Publishing, Hershey, pp. 213–242.
Wagner, R., Scholz, S., Decker, R., 2005. The Number of Clusters in Market Segmentation, in: Baier, D., Decker, R., Schmidt-Thieme, L. (Eds.), Data Analysis and Decision Support. Springer, Berlin, pp. 157–176.
Wagner, R., Scholz, S., 2005. The Quality of Prior Information Structure in Business Planning. An Experiment in Environmental Scanning, in: Fleuren, H., D. den Hertog, P. Kort (Eds.), Operations Research Proceedings 2004. Springer, Berlin, pp. 238–245.
Wagner, R., 2004. Kundenmanagement in wachsenden Märkten, in: Decker, R., Wartenberg, F. (Eds.), Vertriebs- Und Kundenmanagement: Marketingmethoden Im Einsatz. Eul, Lohmar, pp. 231–253.
Decker, R., Wagner, R., 2001. Assoziationsanalyse, in: Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon. Vahlen, München, p. 67.
Decker, R., Wagner, R., 2001. Marketing-Informationsysteme (MAIS), in: Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon. Vahlen, München, pp. 982 – 984.
Wagner, R., 2001. Testing the Lag of Multiple Competitive Reaction, in: Breivik, E., A. W. Falkenberg, K. Gronhaug (Eds.), “Rethinking European Marketing” Proceedings from the 30th EMAC Conference Bergen. Norway, p. TBD.
Decker, R., Wagner, R., 2001. Data Mining, in: Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon. Vahlen, München, pp. 255 – 258.
Decker, R., Wagner, R., 2001. Konkurrenzforschung (Competitive Intelligence), in: Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon. Vahlen, München, pp. 805 – 808.
Wagner, R., 1999. Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level, in: Gaul, W., H. Locarek-Junge (Eds.), Classification in the Information Age: Studies in Classification, Data Analysis, and Knowledge Organization. Springer, Berlin, pp. 536–544.
Decker, R., Wagner, R., 1999. Fehlende Werte in der Marktforschung, in: Homburg C, H.A. (Ed.), Marktforschung: Methoden, Anwendungen, Praxisbeispiele. Gabler, Wiesbaden, pp. 79 – 98.
Decker, R., Wagner, R., 1999. Log-lineare Modelle und Logit, in: Homburg C, H.A. (Ed.), Marktforschung: Methoden, Anwendungen, Praxisbeispiele. Gabler, Wiesbaden, pp. 549 – 578.

To top

Working Paper

Zulauf, K., Wagner, R., Sanchez Bengoa, D., Kaufmann, H.-R., Trevisan, I., Cubero-Dubinskaya, E., Hagen, B., Ganassali, S., Papp, J., Berkel, J., van der Veen, G., Rajala, A., Hermannsdóttir, A., Zink, L., 2017. Report for Chambers of Commerce and Start-up Centres. Universität Kassel.
Wagner, R., Dödtmann, J., 2013. Communication Assimilation to Target Groups’ Culture: A Study of Hypermedia Design Practice.
Schwerdtfeger, J., Wagner, R., 2012. Identifizierung von Key Influentials in sozialen Netzwerken am Beispiel “Weinbranche”. Königstein.
Bloch, K., Wagner, R., 2011. Countering Negotiation Power Asymmetries with the Adjusted Winner Algorithm?
Bloch, K., Wagner, R., 2010. Research Protocol: Replication of the Research Seminar in Negotiation Management.
Wagner, R., Falkenreck, C., 2009. Customers’ Propensity to Leave a B-2-B Relationship in Health Care Marketing. Universität Kassel.
Wagner, R., Klaus, M., 2008. Challenges and Examples of Mobile Direct Marketing. Universität Kassel.
Falkenreck, C., Wagner, R., 2008. Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. Universität Kassel.
Wagner, R., Klaus, M., 2008. The Spread of Mobile Commerce: An Inter-Cultural Comparison. Universität Kassel.
Wagner, R., 2008. Schweizer Mittelstandsbarometer 2008 Wirtschaftliche Aussichten und politische Prioritäten mittelständischer Schweizer Unternehmen. Zürich.
Wagner, R., Scholz, S., 2007. Linear and Nonlinear Biplots of Strategic Uncertainty and Scanning Behavior. Universität Bielefeld.
Wagner, R., 2007. Internationales Direktmarketing: Grenzen und Herausforderungen. Universität Kassel.
Scholz, S., Wagner, R., 2005. Autonomous Environmental Scanning in the World Wide Web. Universität Bielefeld.
Scholz, S., Wagner, R., 2004. The Quality of Prior Information Structure in Business Planning - An Experiment in Environmental Scanning. Springer, Universität Bielefeld.
Wagner, R., 2004. Contemporary Marketing Practices in Russia. Universität Bielefeld.
Wagner, R., 2004. Mining Promising Qualification Patterns. Universität Bielefeld.
Decker, R., Wagner, R., Scholz, S., 2004. Environmental Scanning in Marketing Planning - An Internet-Based Approach. Universität Bielefeld.
Feldmann, M., Wagner, R., 2002. Navigation in Hypermedia: Neue Wege für Kunden und Mitarbeiter. Universität Bielefeld.
Wagner, R., Beinke, K.-S., Wendling, M., 2002. Good Odd Prices and Better Odd Prices: An Empirical Investigation. Universität Bielefeld.
Decker, R., Bornemeyer, C., Temme, T., Wagner, R., 2000. Marktforschung: Eine einführende Darstellung für hochschulinterne Verwertungsgesellschaften. Universität Bielefeld.
Wagner, R., Decker, R., Bornemeyer, C., Temme, T., 2000. Marketing: Eine einführende Darstellung für hochschulinterne Verwertungsgesellschaften. Universität Bielefeld.
Wagner, R., Bornemeyer, C., Kerkojus, S., 1999. Imageanalyse des Bielefelder Einzelhandels. Bielefeld.
Decker, R., Wagner, R., 1998. Log-lineare Modelle in der Marktforschung. Universität Bielefeld.
Wagner, R., Temme, T., Decker, R., 1997. Auftreten von und Möglichkeiten des Umgangs mit fehlenden Werten in der Marktforschung. Universität Bielefeld.

To top