Parwoll, M. & Wagner, R.: The Impact of Missing Values on PLS Model Fitting. In: et al., G. W. (Hrsg.): Challenges at the Interface of Data Analysis, Computer Science, and Optimization. Berlin: Springer, 2012 (Studies in Classification, Data Analysis, and Knowledge Organization)
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Bloch, K. & Wagner, R.: Bargaining Power and the Impact of Gender Differences. Proceedings of 4th International Biennale on Commercial Negotiation. Paris: 2010
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Klaus, M. & Wagner, R.: Gaining 'Consumer Insights' from Influential Actors in Weblog Network. In: Locarek-Junge, H. & Weihs, C. (Hrsg.): Classification as a Tool for Research. Berlin: Springer, 2010, S. 553-560
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Klaus, M.; Schwerdtfeger, J. & Wagner, R.: Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Application. In: Ballantine, P. & Finsterwalder, J. (Hrsg.): Proceedings of Australia & New Zealand Marketing Academy 2010 Conference. Christchurch (New Zealand): Department of Management, University of Canterbury, 2010
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Wagner, R.: Open Source Engineering mit Web2.0-Diensten. In: Michaeli, R. (Hrsg.): Tagungsband der Jahrestagung des Institute for Competitive Intelligence. 2010, S. 8-22
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Klaus, M.; Schwerdtfeger, J. & Wagner, R.: Assessing Digital Social Networks for Marketing Communication - The Case of MySpace.com. In: Helfer, J.-P. & Nicolas, J.-L. (Hrsg.): Proceedings of the 38th EMAC Conference, Marketing and the Core Disciplines: Rediscovering References?. Nantes: 2009
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Klaus, M. & Wagner, R.: Exploring the Interaction Structure of Weblogs. In: Fink, A.; Lausen, B.; Seidel, W. & Ultsch, A. (Hrsg.): Advances in Data Analysis, Data Handling and Business Intelligence. Berlin: Springer, 2009, S. 545-552
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Klaus, M. & Wagner, R.: Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks. In: Mavondo, F. & Ewing, M. (Hrsg.): Proceedings of Australia & New Zealand Marketing Academy 2009 Conference. 2009, S. 1-8
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Klaus, M.; Schwerdtfeger, J. & Wagner, R.: Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach. In: Schrader, U. & Thoresen, V. W. (Hrsg.): Consumer Citizenship Network: Making a Difference - Putting Consumer Citizenship into Action. Berlin: 2009, S. 163 - 177
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Scholz, S. & Wagner, R.: Classification in Marketing Science. In: Okada, A.; Imaizumi, T.; Bock, H.-H. & Gaul, W. (Hrsg.): Cooperation in Classification and Data Analysis. Berlin: Springer, 2009, S. 99 - 106
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Wagner, R. & Schwerdtfeger, J.: Enhancing Target Group Selection Using Belief Functions. In: Fleischmann, B.; Borgwardt, K. H.; Klein, R. & Tuma, A. (Hrsg.): Operations Research Proceedings 2008. Berlin: Springer, 2009, S. 419 - 424
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Wagner, R.; Ontrup, J. & Scholz, S.: Event Detection in Environmental Scanning: News from a Hospitality Industry Newsletter. In: Okada, A.; Imaizumi, T.; Bock, H.-H. & Gaul, W. (Hrsg.): Cooperation in Classification and Data Analysis. Berlin: Springer, 2009, S. 161-168
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Falkenreck, C.; Paulssen, M. & Wagner, R.: Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures. In: Perks, K. J. & Shukla, P. (Hrsg.): Proceedings of the 37th EMAC Conference, Marketing Landscapes: A Pause for Thought. Brighton: 2008
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Falkenreck, C. & Wagner, R.: Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness. Beijing: 2008
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Falkenreck, C. & Wagner, R.: Modeling Culture's Impact on Reputation Transfer in Direct Marketing. Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference. New Orleans: 2008, S. 115 - 120
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Wagner, R.: Classifying Contemporary Marketing Practices. In: Preisach, C.; Burkhardt, H.; Schmidt-Thieme, L. & Decker, R. (Hrsg.): Data Analysis, Machine Learning, and Applications. Berlin: Springer, 2008, S. 489 - 496
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Wagner, R.: Consistency of Relationship Marketing Practices in Transition Economies. In: Perks, K. J. & Shukla, P. (Hrsg.): Proceedings of the 37th EMAC Conference, Marketing Landscapes: A Pause for Thought. Brighton: 2008
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Wagner, R.: Konkurrenzanalyse: Handwerk, Kunst oder Wissenschaft?. In: Ockenfeld, M. (Hrsg.): Verfügbarkeit von Informationen, Proceedings der 30. Online-Tagung der DGI / 60. Jahrestagung der DGI. Frankfurt: DGI, 2008
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Wagner, R.; Scholz, S. & Hotho, A.: The Dark Side of Competitive Intelligence: Technocrats at Work. In: Michaeli, R. (Hrsg.): Proceedings of the 2007 European Competitive Intelligence Summit. Alexandria (Virginia): 2007
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Decker, R.; Scholz, S. & Wagner, R.: Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication. In: Zani, S.; Cerioli, A.; Riani, M. & Vichi, M. (Hrsg.): Data Analysis Classification and Forward Search. Berlin: Springer, 2006, S. 23 - 30
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Scholz, S.; Meißner, M. & Wagner, R.: Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis. In: Haasis, H.-O.; Kopfer, H. & Schönberge, J. (Hrsg.): Proceedings of OR 2005. Berlin: Springer, 2006, S. 613 - 618
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Wagner, R.: Patterns of Associations in Finite Sets of Items. In: Batagelj, V.; Bock, H.-H.; Ferligoj, A. & Ziberna, A. (Hrsg.): Data Science and Classification. Berlin: Springer, 2006, S. 279 - 286
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Decker, R.; Scholz, S. & Wagner, R.: Mining Consumption and Nutrition Patterns for Marketing Communication. In: Zani, S. & Cerioli, A. (Hrsg.): Classification and Data Analysis 2005. Parma: 2005, S. 91 - 94
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Scholz, S. & Wagner, R.: The Quality of Prior Information Structure in Business Planning - An Experiment in Environmental Scanning. In: Fleuren, H.; den Hertog, D. & Kort, P. (Hrsg.): Operations Research Proceedings 2004. Berlin: Springer, 2005, S. 238 - 245
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Wagner, R.; Wetzels, M. & Winklhofer, H.: Measurement Equivalence in Cross-Cultural-Research: The Case of Formative Measurement Models. In: Troilo, G. (Hrsg.): Rejuvenating Marketing: Contamination, Innovation, Integration: Proceedings of the 34th EMAC Conference. Milan: European Marketing Academy, 2005
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Wagner, R. & Beinke, K.-S.: Identifying Patterns of Consumer Response to Price Endings. In: Estelami, H. & Maxwell, S. (Hrsg.): Proceedings of the 2004 Fordham University Behavioral Pricing Conference. 2004, S. 94 - 107
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Wagner, R.: Marketing in Transition Economies: Lessons Learned from Russia. In: Paterson, J. & Fraser, I. S. (Hrsg.): Proceedings of the International Conference on Business Capacity Development and Economic Regeneration. Dundee: University of Abertay, 2004
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Wagner, R.: Mining Promising Qualification Patterns. Universität Bielefeld, 2004
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Wagner, R. & Pels, J.: Patterns of Marketing Practices in Transition Economies. Proceedings of the Irish Academy of Management Annual Conference. Dublin: 2004
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Wagner, R.: Are Odd Prices Meaningful Price Thresholds? An Investigation by Generalised Cross Validation. In: Saren, M. & Wilson, A. (Hrsg.): Marketing: Responsible and Relevant? Proceedings of the 32nd EMAC Conference. Glasgow: EMAC, 2003
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Wagner, R.: Testing the Lag of Multiple Competitive Reactions. In: Breivik, E.; Falkenberg, A. W. & Gronhaug, K. (Hrsg.): 30th Annual Conference of the European Marketing Academy. Bergen: EMAC, 2001
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Wagner, R.: Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level. In: Gaul, W. & Locarek-Junge, H. (Hrsg.): Classification in the Information Age. Berlin: Springer, 1999, S. 536 - 544
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