Prof. Dr. Ralf Wagner
Prof. Dr. Ralf Wagner
34125 Kassel
Building: ESW-BK II
Monday: 14:00 - 15:00 c' clock
Short CV
1990 - 1995
Studied Business Administration and Marketing at Bielefeld University; GermanyDiplom-Kaufmann (equivalent to Master of Science in Business Administration)
1995 - 2000
Research Assistant and doctoral student in the Marketing Department (chair of Prof. Dr. Decker) at Bielefeld University, Germany
2000
Doctor of Political Science (Dr. rer. pol.)
Title of theses: Modeling and Analysis of Multiple Competitive Interactions with Sales Promotions
2000 - 2006
Habilitand (equivalent to Assistant Professor) in the Marketing Department of Bielefeld University, Germany
2008
Habilitation (second doctorate) venia legendi for Business Administration
Title of theses: Complex Patterns in Marketing Management
2006-heute
Professor at the University of Kassel, Germany
Holding the SVI endowed Chair for International Direct Marketing
Serving as visiting Professor at
Professional Commitment
Research is the foundation of all activities (teaching, publishing, and consulting) I conduct at my university. It adds value to the lectures and aims to enhance the reputation of the department.
Without proper empirical research, all teaching and consulting activities remain static in the past of marketing rather than staying abreast of current and future developments.
Teaching philosophy
A positive learning experience is mediated by interactivity in my lectures. I discuss recent developments in marketing practice and consumer behavior rather than sticking to text books. Therefore, the students need to be familiar with the required texts prior to the lectures and should not expect me to compensate for any deficits in preparing the lectures. In order to maintain the internationally established quality standards in my lectures, the use of quantitative methodologies and computer programs is emphasized. I encourage students’ contributions by means of their own case studies, empirical analyses, or software evaluations in the lectures.
Recent examples are here, here and here.
I favor the “open door policy”. Thus, students are invited to get involved in discussions of lectures and research whenever I’m available on the campus or in my office.
Teaching Evaluation
University of Kassel
Hessische Berufsakademie WS 2007/08
Research philosophy
All my research activities are grounded in the insights that:
without theoretical foundation, no knowledge can be extracted from any quantitative data or qualitative cases,
without empirical evidence, all claims remain speculative, and
without the use of up-to-date statistics, all research is merely mediocre noise in the marketing literature.
Consequently, my aim is to advance the understanding of modern interactive marketing activities by rigorous testing of theoretical enhancements. I also aim to add methodological improvements in the fields of quantitative marketing and data mining. Students are always invited to participate in research projects and joint publication projects.
Recent examples are here and here.
Memberships
