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The couch potato as program director? - Changing television usage
Daily newspapers are already proclaiming the end of the television age. The growing streaming market is enticing viewers with individually retrievable moving images. When will television consumers still tune into traditional programs? The fourth part of the lecture series "TV 4.0: The Moving Image Offensive" focuses on the development of television viewers' usage behavior in recent years, the influence of "second screen usage" on social behavior and examines which new behaviors are developing among viewers.
The fourth part of the lecture series Life in the Media World will take place on Tuesday, January 19, 2016 at 6 p.m. c.t. in the Gießhaus of the University of Kassel. The event is aimed at students and the interested public. You are cordially invited!
Television, network and users - new ways to retain viewers
Digitization is revolutionizing the television landscape not only technically, but also in terms of content: PayTV offerings, media libraries and video platforms provide a huge range of moving image offerings. How can traditional TV broadcasters interest different viewer groups in their content in the future? What content do they expect? Two experts from the field will highlight the opportunities and risks of the growing streaming market and explain what possibilities there are to bind viewers to their own programs.
The third part of the lecture series Life in the Media World will take place on Tuesday, January 12, 2016 at 6 p.m. c.t. in the Gießhaus at the University of Kassel. The event is aimed at students and interested members of the public. You are cordially invited!
Stay tuned! Bonanza, GZSZ, Breaking Bad - The development of serial storytelling
Authored series such as "Mad Man" or "House of Cards" have been booming in recent years - some critics speak of a "Golden Age of Television" in view of the leap in quality in series production. In the second part of the lecture series "Television 4.0: The Moving Image Offensive", you will find out how the forms of serial narration have changed since the 19th century and what constitutes the quality of today's authored series
The second part of the lecture series Life in the Media World will take place on Tuesday, December 8, 2015 at 6 p.m. c.t. in the Gießhaus at the University of Kassel. The event is aimed at students and interested members of the public. You are cordially invited!
Lecture series "television 4.0: the moving image offensive"
House of Cards, Homeland, Breaking Bad - US quality TV is making its way into German living rooms! Although... not necessarily only in living rooms. Video on demand offers make it possible: viewers can watch their favorite show when, where and how they want. Whether via the new smart TV on the couch, via tablet at the breakfast table or smartphone on the suburban train. Digitalization is revolutionizing the television landscape not only in terms of technology, but also in terms of content: pay TV services, media libraries and video platforms such as YouTube offer a huge range of moving image content.
What role will public and private television channels play in the future? Do the successes of Amazon, Netflix and YouTube show that viewers want to be their own program director? These questions are the subject of the lecture series "TV 4.0: The Moving Image Offensive" in which academics and practitioners will give talks. Read more...