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Prof. Dr. Andreas Mann was appointed to the jury for the 2021 MAX Award of the German Dialog Marketing Association (DDV).
Prof. Dr. Andreas Mann has been appointed to the jury for the 2021 MAX Award of the Deutscher Dialogmarketing Verband e.…Brief report on the presentation by Sven Kilian, Ann-Catrin Pristl and Prof. Dr. Andreas Mann at the Marketing Club Nordhessen on the topic of customer acceptance
Short report on the presentation by Sven Kilian, Ann-Catrin Pristl and Prof. Dr. Andreas Mann at the Marketing Club…Review exams "Marketing Communication" and "Sales and Customer Management"
The repeat exams"Marketing Communication" and"Sales and Customer Management" will take place on 11.12.2020. Only those…Exam review BWL 3b-SoSe 2020
The examination inspection BWL 3b-SoSe 2020 will take place in the period from 02.11.2020 to 13.02.2020 by prior…Master Award 2020 of the DWG
Ann-Catrin Pristl has won the Master Award 2020 of the DWG - Deutsche Werbewissenschaftliche Gesellschaft:…Interview with Prof. Dr. Andreas Mann and Florian Knauer on the topic "Blockchain - a game changer for marketing?"
Interview by Prof. Dr. Andreas Mann and Florian Knauer on the topic"Blockchain - a game changer for marketing?"…Lecture on "Customer acceptance as the key to successful marketing of innovative and sustainable products - basics and implications for marketing practice"
Ann-Catrin Pristl, Sven Kilian and Prof. Dr. Andreas Mann gave a lecture on"Customer acceptance as the key to the…Report on the results of the department's research projects on the importance of haptic target group appeal
Prof. Dr. Andreas Mann reports on theHorizon online platformon September 15, 2020 about the results of the department's …Report on the "Dialog Excellece" study conducted by Prof. Dr. Andreas Mann and colleagues
Report on the study "Dialog Excellece", conducted by Prof. Dr. Andreas Mann and colleagues in cooperation with the…New article by Florian Knauer and Prof. Dr. Andreas Mann entitled "Automation and trust building in the customer journey of service customers through the use of blockchain technology"
New article by Florian Knauer and Prof. Dr. Andreas Mann entitled"Automation and trust building in the customer journey…