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Repeat exam: Winter semester 2018 / 2019 "Marketing Implementation" written exam
Repeat exam: Students whodid not pass the "Marketing Implementation" exam in the winter semester 2018 / 2019 or who…Article with the title "Dialog Excellence: Success effects and determinants of dialog marketing"
New article by Prof. Dr. Andreas Mann entitled "Dialog Excellence: Success effects and determinants of dialog marketing"…Contribution to "Citizen acceptance of e-government"
New article by Prof. Dr. Andreas Mann on "Citizen acceptance of e-government" published.Article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Determinants and effects of the perceived intrusiveness of e-newsletters among consumers"
New article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Determinants and effects of the perceived…Examination review BWL 3b (winter semester 2018 / 2019)
The examination inspection BWL 3b (WiSe 2018 / 2019) will take place on April 10, 2019 and April 17, 2019 from 9:30 a.m.…Lecture on the topic "Dialog Excellence - The contribution of dialog marketing to corporate success"
Prof. Dr. Andreas Mann, together with Dr. Markus Gräßler (gkk DialogGroup GmbH, Frankfurt / Main), gave a presentation…Interactive workshop and exclusive participation in the annual Strategic Management conference at Horváth & Partner
Interactive workshop and exclusive participation at of the annual conference Strategic Management at Horváth & Partner…Kick-off workshop at the Blockchain Center of the University of Kassel on the topic of "Changes in market structures and processes through the use of blockchains / smart contracts - C2B instead of B2C"
Prof. Dr. Andreas Mann, together with Prof. Dr. Dr. Walter Blocher and Prof. Dr. Georg von Wangenheim, held a kick-off…Article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Direct advertising refusal by consumers: Conceptual considerations and empirical findings using the example of advertising letters"
New article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Direct advertising refusal by consumers:…Basic research projects on blockchain technologies by Prof. Dr. Mann and colleagues funded by Metamorphoses Braun GmbH (Munich)
Basic research projects on blockchain technologies by Prof. Dr. Mann and colleagues funded by Metamorphoses Braun GmbH…