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Article by Stefanie Arz and Prof. Dr. Andreas Mann on "Personality-based personalization of service apps" in the anthology "Automation and personalization of services"
New article by Stefanie Arz and Prof. Dr. Andreas Mann on"Personality-based personalization of service apps" published…Excerpts from an interview with Prof. Dr. Andreas Mann and Florian Knauer on the use of blockchain technology
Excerpts from an interview by Prof. Dr. Andreas Mann and Florian Knauer on the use of blockchain technology in companies…Article with the title "When the Damage is gone: Effects of Moral Disengagement on Sustainable Consumption"
New article entitled"When the Damage is gone: Effects of Moral Disengagement on Sustainable Consumption" published in…Article by Prof. Dr. Andreas Mann and Florian Knauer entitled "The use of blockchain technology in (dialog) marketing - in the field of tension between game changing potentials and acceptance problems"
New article by Prof. Dr. Andreas Mann and Florian Knauer entitled"The use of blockchain technology in (dialog) marketing…Sven Kilian received the Best Paper Award at the International Marketing Trends Conference in Paris for his article "When the Damage is Done ...".
Sven Kilian received the Best Paper Award at the International Marketing Trends Conference in Paris for his article"When…Courses must be registered via the HIS system and Moodle
We kindly ask all students who are interested in the courses offered by the chair in the summer semester to register for…Report on the presentations given by Prof. Dr. Andreas Mann and his colleagues from Blockchain-Center.eu at the Blockchain Night
Report on the presentations by Prof. Dr. Andreas Mann and his colleagues from Blockchain-Center.eu at the Blockchain…Lecture entitled "When the Damage is Done - Effects of Moral Disengagement on Sustainable Consumption"
Sven Kilian gave a presentation entitled "When the Damage is Done - Effects of Moral Disengagement on Sustainable…Lecture entitled "Game changer or hype: blockchain in marketing and sales"
Prof. Dr. Andreas Mann gave a lecture entitled "Game Changer or Hype: Blockchain in Marketing and Sales" at the first Bl…Article "What is in It for Me? Identifying Drivers of Blockchain Acceptance among German Consumers"
Florian Knauer and Prof. Dr. Andreas Mann received the Best Paper Award 2019 from the Journal of the British Blockchain…