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Article by Florian Knauer and Prof. Dr. Andreas Mann entitled "What is in It for Me? Identifying Drivers of Blockchain Acceptance among German Consumers"
New article by Florian Knauer and Prof. Dr. Andreas Mann entitled"What is in It for Me? Identifying Drivers of…Right to a repeat examination in the subject "Marketing Implementation"
Dear students who are entitled to a repeat examination in thesubject"Marketing Implementation": Due to the corona…Due to the current situation, we are postponing the deadline for registering your theses until the end of April
Dear Bachelor's / Master's candidates, due to the current situation, we are postponing the deadline for registering your…Due to the current corona pandemic, we will not be making any personal (face-to-face) contacts until further notice.
Dear students and project partners, due to the current corona pandemic, we will no longer offer personal (face-to-face)…No central examination inspection for the lecture BWL 3b
Due to the corona pandemic, no central exam review for the lecture BWL 3b is planned until further notice."The fabulous world of the senses: conveying haptic impressions of products when shopping online" (Pristl) and "Not at a loss for an excuse? Targeted conscience relief when buying non-sustainable products" (Kilian).
Ann-Catrin Cara Pristl and Sven Kilian presented their research areas at the Science Night in Kassel on November 19,…Lecture on the topic "How customers really decide and act"
Prof. Dr. Andreas Mann gave a lecture on "How customers really decide and act" at the Fritzlar-Chattengau Lions Club on …Mdl. Repeat examinations: Summer semester 2019 exams "Fundamentals of dialog marketing" or "Distribution and sales management"
Important: Mdl. Repeat examinations: Students who did not pass the "Fundamentals of Dialogue Marketing" or "Distribution…Report on lecture by Prof. Dr. Andreas Mann and Florian Knauer on "Marketing with the blockchain"
Report on the lecture by Prof. Dr. Andreas Mann and Florian Knauer on"Marketing with the blockchain" published in Extra…Article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof on the topic of "Haptic Marketing"
New article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof on "Haptic Marketing" published in the journal WISU (issue…