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Sales management course
On December 9 and 10, 2016, Prof. Dr. Andreas Mann gave a course on sales management as part of the General MBA program…Lecture on "Competition and Differentiation in the International Airline Industry"
On 07.12.2016, Dr. Rob Britton (former Managing Director of American Airlines and current Principal of…Lecture on the topic "Success factors in direct marketing"
Prof. Dr. Mann gave a lecture on "Success factors in direct marketing" as part of the Marketing Executive Program (MEP)…Lecture on the topic "Everything under control: The importance of haptics for marketing and sales success"
Prof. Dr. Mann gave a lecture on "Everything under control: The importance of haptics for marketing and sales success"…Mdl. Repeat examinations: in the summer semester 2016 examinations "Fundamentals of Dialog Marketing" or "Distribution and Sales Management"
Mdl. Repeat examinations: Students who did not pass the exams "Fundamentals of Dialog Marketing" or "Distribution and…Key note speech on the topic "What really makes buyers tick"
Prof. Dr. Mann gave the keynote speech on "How buyers really tick" at the Day of Sales Representatives in Kassel on 30.0…Lecture on the topic "Challenges and requirements of digital transformation in companies"
Prof. Dr. Mann gave a lecture on "Challenges and requirements of digital transformation in companies" at the Rotary Club…Seminar on "Basics of buyer behavior"
Prof. Dr. Mann gave a seminar on "Fundamentals of Buyer Behavior" for managers as part of the Executive MBA course…Insight into the exam BWL 3b (SoSe 2016)
The dates for the inspection of the exam BWL 3b (SoSe 2016) will take place on October 06, 2016 and October 13, 2016…Student assistant wanted from October 2016 at the Department of Marketing (Prof. Dr. Mann)
Student assistant wanted from October 2016 at the Department of Marketing (Prof. Dr. Mann). Further information can be…