An article by Volkmar Mrass, Christoph Peters and Jan Marco Leimeister has been published in the current issue 1/2021 of the renowned international journal "Management Information Systems Quarterly Executive"(MISQE). It is entitled "How Companies Can Benefit from Interlinking External Crowds and Internal Employees" and deals with the question of how companies can make profitable use of this new, hybrid form of work organization using crowdworking platforms. The article focuses on the close integration of external crowds and a company's internal employees and the potential to increase the agility, quality and speed of product development as a result. It also shows how companies can use this hybrid work organization to exploit the advantages of each form and mitigate its disadvantages.

The journal MISQE is the official "sister publication" of the renowned international A+ journal "Management Information Systems Quarterly"(MISQ), which is regarded as one of the two leading international journals in the field of information systems. MISQE itself is aimed at both researchers and company managers and is classified as a B journal according to the JOURQUAL3 ranking of the Association of University Professors of Business Administration(VHB). Both journals, MISQ and MISQE, are also officially affiliated journals of the Association for Information Systems(AIS), the leading academic professional international association in the field of information systems based in the USA.

The article can be downloaded here (with appropriate authorization):
Mrass, Volkmar; Peters, Christoph; and Leimeister, Jan Marco (2021) "How Companies Can Benefit from Interlinking External Crowds and Internal Employees," MIS Quarterly Executive: Vol. 20 : Iss. 1 , Article 5, pp. 17-38.

https://aisel.aisnet.org/misqe/vol20/iss1/5