"Werbeartikel: Basics, Forms and Effects" is the title of the new book by Andreas Mann, Greta Sofie Möller and Ann-Catrin Prist, which was published by Spinger Fachmedien on 05.01.26. In addition to a comprehensive (international) literature analysis on the subject of promotional products, the results of an empirical study are also presented and implications for practical use are introduced.