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The examination inspection BWL 3b (old PO) and BWL 3: Marketing (new PO) will take place on 10.04.25 and 24.04.25 at 14:00 each day
The examination will take place in room 4007 in Mönchebergstr. 1. Prior registration is not required.New article on the relevance of promotional products published by Prof. Dr. Andreas Mann and Greta Sofie Möller
Even in the heyday of social media marketing, promotional items are of great importance for companies' customer…The FG Marketing regularly recruits student assistants: Apply now!
Dear students, the FG / LS Marketing is looking for student assistants (30-35 hours per month) with immediate effect.…Oral repeat examination for the module "Sales and Customer Management" on 07.11.24
If you want to take part in the oral repeat examination, please register in HIS and send an e-mail to…Oral repeat examination for the module "Marketing Communication" on 31.10.24
If you want to take part in the oral repeat examination, please register in HIS and send an e-mail to…New article by Prof. Dr. Andreas Mann and Ass.-Prof. Dr. Sven Kilian (University of Groningen, NL) on the social media instrument of online communities published
Although online communities are one of the classic instruments of social media marketing, they are still a rarely used…Radio interview with Prof. Dr. Andreas Mann on the topic of avoiding returns
An interview with Prof. Dr. Andreas Mann on avoiding returns was broadcast on the radio station HR-Info on 07.08.24. The…Dates for exam review BWL 3b and BWL 3 (Marketing) on 18.09.24 and 24.10.24 at 14:00 each day
The examination of BWL 3b and BWL 3 (Marketing) from the summer semester 24 will take place on Wednesday, 18.09.24 and…Lecture by Prof. Dr. Andreas Mann on the unreasonable purchasing behavior of consumers
Prof. Dr. Andreas Mann gave a lecture entitled "To err is human: Why we as consumers often make unreasonable decisions"…New article by Prof. Dr. Mann on the acceptance of e-government published
Prof. Dr. Andreas Mann has published an article on "Citizen acceptance of eGovernment" in the anthology "Digitalized…