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Dr. Ann-Catrin Pristl gave a presentation at the DITRA Research Seminar on 19.02.26
Dr. Ann-Catrin gave a presentation entitled "Digital product inspection: Managing expectations in electronic retailing…Report on sports sponsoring published in the HNA with comments by Dr. Mann on 13.02.26
Under the title "Marken, Jubel, Emotionen" (Brands, Cheers, Emotions), a report on sports sponsoring was published in…A new book by Prof. Dr. Mann and his team on promotional products has been published just in time for the start of the year
"Werbeartikel: Basics, Forms and Effects" is the title of the new book by Andreas Mann, Greta Sofie Möller and…The oral repeat examination "Sales and Customer Management" (SoSe 25) will take place on 13.11.25
If you want to take part in the oral repeat examination, please register in HIS and send an e-mail to…The oral repeat examination "Marketing Communication" (SoSe 25) will take place on 12.11.25
If you want to take part in the oral repeat examination, please register in HIS and send an e-mail to…Lecture by Prof. Dr. Mann at the 12th Insurance Day on 01.10.25 in Kassel
Prof. Dr. Andreas Mann gave a lecture entitled "(Changed) buying behavior of private customers: Challenges and…Exam review BWL 3 / BWL 3b
The examination inspection (BWL 3 / BWL 3b) will take place on Thursday, 25.09.25 and Thursday, 16.10.25 at 14:00 in…Doctorate successfully completed
Ann-Catrin Pristl defended her dissertation on Wednesday, 16.07.25 and thus successfully completed her doctorate. The…Ann-Catrin Pristl presented the latest research findings at the 31st Annual Conference of Recent Advances in Retailing and Consumer Services
Ann-Catrin Pristl presented current research results on the reduction of expectation-related reasons for returns in…The oral repeat examination "Marketing Intelligence" / "Marketing Implementation" (WiSe 24 / 25) will take place on 05.06.25 at 14:00
If you wish to take part in the oral repeat examination, please register in HIS and send an e-mail to…