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IBWL Sustainable Marketing

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Welcome

The chair Sustainable Marketing is represented by Prof. Dr. Ralf Wagner.

 

 

 

 

  • 04/22/2025 Moodle course: Analytics for Sustainable Marketings
    @Sustainable Marketing
  • 04/22/2025 AI-generated podcast: Sustainability Holons
    @Sustainable Marketing
  • 04/15/2025 New paper published: "Do you feel guilty? A consumer-centric perspective on green nudging in last-mile deliveries"
    @Sustainable Marketing
  • 04/14/2025 New paper published: "Buy It Now or Let It Perish Into Sustainability Holons"
    @Sustainable Marketing
  • 03/17/2025 New paper accepted: "Being the "Better Student": Intentions to Reduce Food Waste"
    @Sustainable Marketing
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