Welcome

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The chair Sustainable Marketing is represented by Prof. Dr. Ralf Wagner.

11/04/2025 New paper published: "Determinants of gen z's sustainable wanderlust"
@Sustainable Marketing
10/01/2025 Conference attendance: SIM Conference 2025
@Sustainable Marketing
10/01/2025 New paper published: "Press to pay: The power of biometrics in financial transactions investigated by PLS-SEM, fsQCA, and NCA"
@Sustainable Marketing
10/01/2025 New paper published: "Online, offline, and beyond: social influences on household waste and sustainable consumption"
@Sustainable Marketing
10/01/2025 New paper published: "Faith and Frugality: Exploring Household Food Waste Reduction in Palestine"
@Sustainable Marketing