Intellectual Outputs

Output title: Report for Entrepreneurs with the focus on an appropriate communication

(Media: Youtube)

The initial objectives of this output is to identify characteristics of marketing communication and customer relationship management for start-ups, we want to refer to modern digital communication options in an intercultural frame. Therefore, we (1) used the case studies as a basis for the practical implications and (2) extracted the communication practices of the European entrepreneurs. In a further step, we (3) identified similarities and differences between the different entrepreneurs and (4) created a video with the basic findings and recommendation for entrepreneurs.

The link to our video  [click here]

Output title: Report for Start-up Centers and Chambers of Commerce

(Media: Paper Brochures)

Output title: Journal Article

(Media: Publications)

Bengoa, D.S.; Ganassali, S.; Kaufmann, H.R.; Rajala, A.; Trevisan, I.; Van Berkel, J.; Zulauf, K.; Wagner, R. (2017). Shared experiences and awareness from learning in a student multicultural environment: Measuring skills’ development in intercultural intensive programs, Journal of International Education in Business (forthcoming).

O3-A1 Shared experiences and awareness from learning in a student multicultural environment: Measuring skills’ development in intercultural intensive programs

Cubero-Dubinskaya, E, Hagen, B, Wagner, R & Zulauf, K 2016, ' Exploring Country Institutional Profiles on Entrepreneurial Orientation ', The Globalisation and Internationalisation of SMEs and New Ventures: Travels with Eclectic Charlie, Digital Mary, Networked Nadia and Impactful Shona., 15th IEF Conference, Venice, pp. 162-178

O3-A2 Exploring Co

Output title: Conference Article

(Media: Other)

Participation at:

O4-A1

• Cubero-Dubinskaya, E, Hagen, B, Wagner, R & Zulauf, K 2016, ' Exploring Country Institutional Profiles on Entrepreneurial Orientation ', The Globalisation and Internationalisation of SMEs and New Ventures: Travels with Eclectic Charlie, Digital Mary, Networked Nadia and Impactful Shona., 15th IEF Conference, Venice, pp. 162-178.
  Show publication 
• Ehrhardt, C, Zulauf, K, Wagner, R, Sanchez Bengoa, D, Hermannsdóttir, A & Kaufmann, H 2017, ' Assessment of Usefulness of Communication Channels for European Entrepreneurs ', Proceedings of the 14th CIRCLE Conference in Warsaw, CIRCLE Conference, Warsaw, pp. TBD.
  Show publication
• Cubero-Dubinskaya, E, Hagen, B, Wagner, R,  Zulauf, K & Herrmansdottir, A 2016, ' Exploring Country Institutional Profiles on Entrepreneurial Orientation ', EIBA, Wien.
  Proeedings

O4-A2

•  9th Annual Conference of the EuroMed Academy of Business (EMAB)
  Title: Students’ learning outcomes from a multicultural learning environment
  Authors: Bengoa, D.S.; Rajala, A.;Trevisan, I.; Ganassali, S. Wagner, R.; Zulauf, K.
  Link
• The 25th Annual World Business Congress, IDMA
  Title: Knowledge Engineers at Work: European Lessons Learned from the MARCIEE Project
  Presenter: Ralf Wagner
  Plenum: 120 participants
  Link

Downloads:

O4-A1

O4-A2

Output title: Evaluation-Tool

(Media: Database)

O5: Download

Output title: Teaching Material Entrepreneurship and Communication

Output 6 contains a collection of the teaching materials used in advance and during the three ISPs with an explanation of the assignments and a description of each lecture. Topics from entrepreneurship and Marketing enable the students to design Marketing and especially communication plans and strategies for start-ups on a relative low budget in different cultural settings.

(Media: Other)

O6: Teaching Materials MARCIEE