News-Detail view-Homepage
This page contains automatically translated content.
Interactive workshop and exclusive participation in the annual Strategic Management conference at Horváth & Partner
Interactive workshop and exclusive participation at of the annual conference Strategic Management at Horváth & Partner…Kick-off workshop at the Blockchain Center of the University of Kassel on the topic of "Changes in market structures and processes through the use of blockchains / smart contracts - C2B instead of B2C"
Prof. Dr. Andreas Mann, together with Prof. Dr. Dr. Walter Blocher and Prof. Dr. Georg von Wangenheim, held a kick-off…Article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Direct advertising refusal by consumers: Conceptual considerations and empirical findings using the example of advertising letters"
New article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Direct advertising refusal by consumers:…Basic research projects on blockchain technologies by Prof. Dr. Mann and colleagues funded by Metamorphoses Braun GmbH (Munich)
Basic research projects on blockchain technologies by Prof. Dr. Mann and colleagues funded by Metamorphoses Braun GmbH…Contribution to direct marketing controlling
Article by Prof. Dr. Mann on direct marketing controlling published in Handbuch Marketing-Controlling (ed. by…Article on "Success factors in the service sector" in the "Service management" handbook
Article by Prof. Dr. Mann on "Success factors in the service sector" published in the handbook "Service management" (edi…Repeat exam: Summer semester 2018 Exams "Fundamentals of Dialog Marketing" or "Sales and Distribution Management"
Repeat examination: Students who did not pass the examinations "Fundamentals of Dialogue Marketing" or"Sales and…Insight into the exam BWL 3b (SoSe 2018)
The dates for the inspection of the exam BWL 3b (SoSe 2018) will take place on October 11, 2018 and October 18, 2018…Interview on the success of merchandising products
Interview with Prof. Dr. Andreas Mann on the success of merchandising products published in the HNA on 02.07.2018Review exam on marketing implementation
Retake exam Marketing Implementation: Students who did not pass the "Marketing Implementation" exams in the winter…