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Lecture on the topic "Acceptance of (technological) innovations - basics and implications for business practice"
Prof. Dr. Andreas Mann gave a lecture at the fifth "Innovationsfrühstück Nordhessen: Uni meets business" on June 28,…Research project "Sustainable Consumption Behavior: The Influence of Reference Groups on the Impact of Social Norms"
Ann-Catrin Cara Pristl presented the research project "Sustainable Consumption Behavior: The Influence of Reference…Junior Researcher Workshop of the Academic Commission for International Management in the Association of University Professors of Business Administration
Ann-Catrin Cara Pristl and Florian Knauer each presented a research project and discussed it in the plenary on May 2,…Appointment for exam review
There is no central date for viewing exams from the specialization course, such as Marketing Implementation or Fundament…Repeat exam: Winter semester 2018 / 2019 "Marketing Implementation" written exam
Repeat exam: Students whodid not pass the "Marketing Implementation" exam in the winter semester 2018 / 2019 or who…Article with the title "Dialog Excellence: Success effects and determinants of dialog marketing"
New article by Prof. Dr. Andreas Mann entitled "Dialog Excellence: Success effects and determinants of dialog marketing"…Contribution to "Citizen acceptance of e-government"
New article by Prof. Dr. Andreas Mann on "Citizen acceptance of e-government" published.Article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Determinants and effects of the perceived intrusiveness of e-newsletters among consumers"
New article by Prof. Dr. Andreas Mann and Dr. Andrea Barkhof entitled "Determinants and effects of the perceived…Examination review BWL 3b (winter semester 2018 / 2019)
The examination inspection BWL 3b (WiSe 2018 / 2019) will take place on April 10, 2019 and April 17, 2019 from 9:30 a.m.…Lecture on the topic "Dialog Excellence - The contribution of dialog marketing to corporate success"
Prof. Dr. Andreas Mann, together with Dr. Markus Gräßler (gkk DialogGroup GmbH, Frankfurt / Main), gave a presentation…