Laura Hartung-Geyer (M.Sc.)

Education:

• 10/2022 - 09/2024: Master's degree in Sustainable Management (M.Sc.) at the University of Kassel with a focus on “Sustainability Management“ and “Environmental technology“. Master's thesis: “Using cognitive structures in change - A case study on the development and introduction of a sustainable business model in an industrial company”
• 10/2018 - 09/2021: Bachelor's degree in Business Administration for Industry (B.A.) at the DHBW Stuttgart with a focus on “Marketing“ and “Materials Management/Supply Chain Management“. Bachelor's thesis: “Process digitization in purchase-to-pay support at Siemens AG - Development of an optimized concept using digital applications as a contribution to increasing efficiency and user-friendliness“

Professional experience:

• since 10/2024: Research assistant at the Department of Technology and Innovation Management and Entrepreneurship (TIME) at the University of Kassel
• 09/2021 - 09/2024: Inside Sales Professional at Siemens AG in Braunschweig
• 09/2018 - 09/2021: Dual student at Siemens AG in Stuttgart

• Hartung-Geyer, L.; Klein, S.P.; Spieth, P. (2025): Turning Mental Models Around: Boundary Objects as Enablers of Sustainable Business Model Innovation, in: Business Strategy and the Environment

• Hartung, L.; Spieth, P. (2025): Framing Rhapsody: Cognitive Symphonies in Sustainable Business Innovation, R&D Management Conference, June 30^th - July 2^nd 2025, Pisa, Italien
• Hartung, L.; Klein, S.P.; Spieth, P. (2025): Bridging Mental Models: Enhancing Opportunity Recognition in Sustainable Business Model Innovation, European Academy of Management Conference, June 22^nd - 25^th 2025, Florenz, Italien