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New paper published: "Echoes of Dissatisfaction: The Dual Impact of Student EWOM on University Image and Brand Congruence"
Julia Eschenbacher, Prof. Dr. Christine Falkenreck, and Prof. Dr. Ralf Wagner have published a new paper with the title "Echoes of Dissatisfaction: The Dual Impact of Student EWOM on University Image and Brand Congruence" in the journal "Higher Education Quarterly".
The paper is accessible under: https://doi.org/10.1111/hequ.70045