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New article by Prof. Dr. Andreas Mann and Ass.-Prof. Dr. Sven Kilian (University of Groningen, NL) on the social media instrument of online communities published
Although online communities are one of the classic instruments of social media marketing, they are still a rarely used…Climate-friendly transport policy: those who benefit agree to measures
Climate policy measures in the transport sector are accepted by the population above all if they bring a financial…New paper published: Rendering Frankenstein's monsters? The emergence and impacts of human digital twins
Prof. Dr. Agnieszka Kabalska and Prof. Dr. Ralf Wagner have published a new paper with the title "Rendering…Prof. Bünstorf on the consequences of VW Baunatal's cost-cutting plans
The planned austerity measures at VW are also worrying the employees at the Baunatal plant. Economic expert Guido…EARLI SIG 14 'Learning and professional development' in Jyväskylä (Finland)
From August 21 to 23, 2024, the Department of Vocational and Business Education took part in this year's EARLI SIG 14…Research on enforcement and judicial law: new research center at the University of Kassel
What exactly is a bailiff? What is he or she allowed to do and what should the professional training of this most…Data protection at schools: project by the University of Kassel and KIT creates legal certainty
In the DIRECTIONS (Data Protection Certification for Educational Information Systems) project, researchers from the…Student assistants wanted at the Department of Marketing (Faculty of Economics) at the University of Kassel
The Department of Marketing regularly provides student assistants (approx. 30 hours per month, flexible working hours:…Radio interview with Prof. Dr. Andreas Mann on the topic of returns avoidance
An interview with Prof. Dr. Andreas Mann on avoiding returns was broadcast on the radio station HR-Info on 07.08.24. The…Dates for exam review BWL 3b and BWL 3 (Marketing) on 18.09.24 and 24.10.24 at 14:00 each day
The examination of BWL 3b and BWL 3 (Marketing) from the summer semester 24 will take place on Wednesday, 18.09.24 and…