The content on this page was translated automatically.

11/23/2020

Article on "Methods for controlling direct marketing measures".

@Marketing

Article by Prof. Dr. Mann on "Verfahren zum Controlling von Direktmarketing-Maßnahmen" in the"Handbuch Controlling der Kommunikation" (ed. by Franz-Rudolf Esch, Tobias Langner and Manfred Bruhn) in June 2016 published.