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What really makes buyers tick - A look behind the scenes of buying behavior

Ann-Catrin Pristl, Dr. Sven Kilian and Prof. Dr. Andreas Mann gave a presentation on the topic of paradoxes in buying behavior at the Marketing Club Nordhessen on Thursday, September 29, 2022. The focus was on explanations about determinants and barriers as well as strange phenomena in different phases (information, decision and usage) of buying behavior.